Marketing and advertising support services for the USCG recruiting command
Ended Awarded Last action
- Contract number
- 70Z02323FCGRC0004
- Awardee
-
LMD Agency, Inc. UEI K1XJQKPK52Y5
- Awarding agency
-
Coast Guard
Department of Homeland Security
- Obligated
- $14,868,850
Award facts
- Contract value 100% obligated
- $14,868,849.80 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Woman-Owned Small Business
- Competition
- Full and Open Competition Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Place of performance
- Washington, DC 20001, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | $0 | |
| Original award | $14,868,850 |
About this award
The U.S. Coast Guard issued a BPA call to LMD Agency, Inc., a women-owned small business, for marketing and advertising support services to the Coast Guard Recruiting Command under the Coast Guard single-award BPA with a ceiling value of $14.8 million and an award date of September 23, 2023. The call closed out on September 22, 2024.
Place of performance is Washington, DC. Work encompasses marketing, advertising, branding, and strategic communications support for recruiting operations. Pricing is firm fixed price under a woman-owned small business set-aside.
In FY2024, the call generated $14.9 million in invoiced revenue across 14.1 FTEs and 29,272 contractor hours, reflecting a derived government-paid hourly rate of $507.95 per hour. One subcontractor performed 16 percent of total contractor hours; LMD delivered the majority of labor with its own staff.
Quick answers
Who was awarded contract 70Z02323FCGRC0004?
70Z02323FCGRC0004 was awarded to LMD Agency, Inc. by Coast Guard (Department of Homeland Security) on September 23, 2023.
How much is contract 70Z02323FCGRC0004 worth?
The government has obligated $14,868,850 on 70Z02323FCGRC0004.
Is contract 70Z02323FCGRC0004 an order under another contract?
Yes. 70Z02323FCGRC0004 is a BPA call under 47QRAA22D00DN-70Z02323ACGRC0001, a blanket purchase agreement, on Multiple Award Schedule (MAS).
Was contract 70Z02323FCGRC0004 competed?
The extent of competition for 70Z02323FCGRC0004 was full and open competition. It was set aside: Woman-Owned Small Business.
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