Recruiting and retention non-commercial sustaining announcements (radio and TV) for the south dakota national guard.

Active Purchase Order Awarded Last action

Contract number
W912MM23P0014
Awardee
Awarding agency
Obligated
$502,104

Award facts

Opportunity
Contract value 80% obligated
  • $502,104.12 Current, with exercised options
  • $628,785.24 Potential, with all options
Completion date 71% complete
  • Current, with exercised options
  • Potential, with all options
Contracting staff
NAICS code
541810 Advertising Agencies
Set-aside
Total Small Business
Competition
Competed under SAP · 5 offers Simplified Acquisition
Pricing
Firm Fixed Price
Place of performance
Rapid City, SD 57701, USA

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Supplemental Agreement for work within scope P00004 · Option period 1 for recruiting non-commercial sustaining announcements to advertise the south dakota national guard at the state and local level using public… $0
Exercise an Option P00003 · Option period 3 for recruiting non-commercial sustaining announcements to advertise the south dakota national guard at the state and local level using public… $126,212
Exercise an Option P00002 · Option period 1 for recruiting non-commercial sustaining announcements to advertise the south dakota national guard at the state and local level using public… $125,752
Exercise an Option P00001 · FY24 advertising for recruiting and retention $125,301
Original award $124,838

About this award

Written by GovTribe AI ·

The South Dakota National Guard awarded a firm fixed price purchase order with a $628,785.24 ceiling to Laughlin, Marinaccio & Owens, Inc., doing business as LMO Advertising, on April 11, 2023, under a total small business set-aside. The prime is an SBA-certified women-owned small business. Performance is in Rapid City, South Dakota, 57701. The order procures recruiting and retention non-commercial sustaining announcements for radio and TV, advertising the South Dakota National Guard at the state and local levels using public service advertising. The order runs through April 10, 2028, and the description covers Option Period 1. The originating pre-solicitation, posted February 24, 2023 with responses due March 16, 2023, sought public service and paid hybrid announcements targeting 17-24 and 25-35 year-olds, with priority for repeated airtime between 6:00AM and 12:00AM local time. It carries NAICS 519130 and PSC R499.

Quick answers

Who was awarded contract W912MM23P0014?

W912MM23P0014 was awarded to Laughlin, Marinaccio & Owens, Inc. by South Dakota National Guard (Army National Guard) on April 11, 2023.

How much is contract W912MM23P0014 worth?

The government has obligated $502,104 on W912MM23P0014. Its potential value, with all options, is $628,785.

Was contract W912MM23P0014 competed?

The extent of competition for W912MM23P0014 was competed under sap. The government received 5 offers. It was set aside: Total Small Business.

On GovTribe

See this award's full record

  • Every transaction and funding action
  • The awardee's other awards and teaming partners
  • Similar awards and recompete opportunities
  • Ask GovTribe AI about this award
Try for free Login