Digital Marketing (EDWOSB)

The California Army National Guard seeks a comprehensive digital marketing package for recruitment and retention, with proposals due May 20, 2026 at 4:00 PM Pacific Time. The procurement is set aside for Economically Disadvantaged Women-Owned Small Business (EDWOSB), with performance at Roseville, California, and a 12-month firm fixed-price period from July 1, 2026 through June 30, 2027.

The contractor must provide qualified recruitment lead generation, lead capture and nurturing solutions, and support to Recruiting and Retention Battalion leadership, recruiters, and marketing staff targeting non-prior service individuals aged 17-34. Key deliverables include quarterly market research and GIS analytic studies completed within 45 days of request; optimization of 80 recruiting location listings across at least 80 online directories with web pages published within 5 working days; a cloud-based call tracking and analytics system operating at 99% uptime on non-federal holiday business days; SEO and reputation management for 40 priority recruiting locations; implementation of a centralized Digital Asset Management system with storage for 200 templates, 20,000 video minutes, and 3 terabytes of data; and development and execution of a comprehensive media plan with a $150,000 annual media spend budget. The contractor shall assign a Program Manager and Subject Matter Expert, conduct bi-weekly status meetings, and provide on-site and online training for up to 50 CAARNG marketing staff and recruiters.

Service Contract Labor Standards apply. Evaluation prioritizes technical approach across five sub-factors (organizational structure, market research methodologies, location management, digital asset systems, and media planning), past performance, and price in that order. Offerors submit three volumes: Technical Information (20-page limit), Past Performance (10-page limit), and Price & Solicitation. The Government intends award without discussions using trade-off procedures. NAICS 541810; PSC R701.