Media placement
Ended Awarded
- Contract number
- 0016
- Awardee
-
Laughlin, Marinaccio & Owens, Inc. UEI EG97KJLUM4E3
- Awarding agency
-
Readiness Center
Army National Guard, Department of Defense
- Obligated
- $49,000,000
Award facts
- Opportunity
-
- W9133L07R0004 Solicitation number
- Contract value 100% obligated
- $49,000,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 5 offers Negotiated Proposal / Quote
- Pricing
- Combination (two or more)
- Place of performance
- Arlington, VA 22201, USA
Award details come from SAM.gov/FPDS.
About this award
This is a delivery order contract awarded to Laughlin, Marinaccio & Owens, Inc. (LMO Advertising), a small disadvantaged business, for media placement services. The $49,000,000 contract was issued by the Readiness Center, a defense agency, and does not have a set-aside designation. LMO Advertising is an independent full-service marketing communications firm that offers advertising, media planning, creative design, and public relations services. Under this delivery order, LMO Advertising will provide digital advertising, radio and TV announcements, public service announcements, paid advertising, and creative design services to support recruiting and retention initiatives for Army National Guard units. LMO Advertising also holds a Multiple Award Schedule contract with the General Services Administration for advertising, marketing, and communications services.
Quick answers
Who was awarded contract 0016?
0016 was awarded to Laughlin, Marinaccio & Owens, Inc. by Readiness Center (Army National Guard) on December 30, 2008.
How much is contract 0016 worth?
The government has obligated $49,000,000 on 0016.
Is contract 0016 an order under another contract?
Yes. 0016 is a delivery order under W9133L08D0100, an indefinite delivery contract.
Was contract 0016 competed?
The extent of competition for 0016 was full and open competition. The government received 5 offers.
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