US army marketing and advertising program - rfto 19-939 marketing research integration pilot (m-RIP)
Ended Awarded Last action
- Contract number
- W9124D19F0662
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $7,316,632
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $7,316,632.03 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $92,478 | |
| Supplemental Agreement for work within scope | -$622,219 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $7,846,373 |
About this award
The Department of the Army Headquarters Office of the Secretary awarded a $7,316,632.03 delivery order contract to DDB Chicago Inc., a large marketing and advertising agency, to provide a range of services in support of the U.S. Army Marketing and Advertising Program. This includes creative development, media planning/buying, digital marketing, market research, strategic recommendations, and other support for Army recruitment, community engagement, and related initiatives. The contract is not a set-aside and does not reference a larger indefinite delivery/indefinite quantity vehicle. DDB Chicago's major subcontractors have included OMD, Fleishman-Hillard Inc., Fluent360 LLC, Fors Marsh Group LLC, RAPP, Critical Mass, and Annalect.
Quick answers
Who was awarded contract W9124D19F0662?
W9124D19F0662 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on September 26, 2019.
How much is contract W9124D19F0662 worth?
The government has obligated $7,316,632 on W9124D19F0662.
Which agency awarded contract W9124D19F0662?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F0662, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F0662 an order under another contract?
Yes. W9124D19F0662 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D19F0662 competed?
The extent of competition for W9124D19F0662 was full and open competition.
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