U.S. Army marketing and advertising task order. Digital
Ended Awarded Last action
- Contract number
- W9124D19F0527
- Awardee
-
DDB Chicago Inc. UEI ZYCVPMAU6MH8
- Awarding agency
-
MICC Fort Knox
Mission and Installation Contracting Command, Department of Defense
- Obligated
- $359,038
Award facts
- Opportunity
-
- U. S. Army Marketing and Advertising Program Solicitation · W9124D16R0046 · Posted Nov 3, 2016
- Contract value 100% obligated
- $359,037.84 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Office of the Secretary Headquarters, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Chicago, IL 60601, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $359,038 |
About this award
The Department of the Army Headquarters Office of the Secretary awarded a delivery order contract to DDB Chicago Inc., a large marketing and advertising agency, to provide a range of digital marketing and advertising services in support of Army recruitment, community engagement, and related initiatives. The $359,037.84 contract has a cost-plus-fixed-fee pricing structure and was not set aside for small businesses. Key services DDB Chicago will deliver under the contract include creative development, media planning and placement, website management, search engine optimization, market research, brand management, and operational support. This delivery order is likely part of a larger indefinite delivery/indefinite quantity contract vehicle managed by the Army Headquarters Office of the Secretary to support national, local, and digital advertising and marketing programs.
Quick answers
Who was awarded contract W9124D19F0527?
W9124D19F0527 was awarded to DDB Chicago Inc. by MICC Fort Knox (Mission and Installation Contracting Command) on August 27, 2019.
How much is contract W9124D19F0527 worth?
The government has obligated $359,038 on W9124D19F0527.
Which agency awarded contract W9124D19F0527?
MICC Fort Knox (Mission and Installation Contracting Command) awarded W9124D19F0527, with funding from Office of the Secretary (Headquarters).
Is contract W9124D19F0527 an order under another contract?
Yes. W9124D19F0527 is a delivery order under W9124D19D0001, an indefinite delivery contract.
Was contract W9124D19F0527 competed?
The extent of competition for W9124D19F0527 was full and open competition.
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