OPT II field events marketing odes
Ended Awarded Last action
- Contract number
- N6671524F0017
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $769,600
Award facts
- Contract value 100% obligated
- $769,600.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $769,600 |
About this award
This contract was awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, through its VMLY&R division, for "OPT II FIELD EVENTS MARKETING ODES". The contract has a ceiling value of $769,600.00 and a period of performance through May 19, 2024. It is a Firm Fixed Price delivery order contract, without any set-aside designation.
VMLY&R, a leading global marketing and advertising agency, will provide integrated advertising and marketing services to support the Navy's recruiting efforts. This includes media planning and buying across digital, broadcast, print, and out-of-home channels, as well as website development, direct mail, and event marketing. VMLY&R previously held a $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, and also holds a $3 million Federal Supply Schedule contract with the General Services Administration for similar marketing and communications services to federal agencies.
Quick answers
Who was awarded contract N6671524F0017?
N6671524F0017 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on March 1, 2024.
How much is contract N6671524F0017 worth?
The government has obligated $769,600 on N6671524F0017.
Is contract N6671524F0017 an order under another contract?
Yes. N6671524F0017 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671524F0017 competed?
The extent of competition for N6671524F0017 was full and open competition.
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