OPT II additional advertising services
Ended Awarded Last action
- Contract number
- N6671523F0040
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $843,927
Award facts
- Contract value 100% obligated
- $843,926.68 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $0 | |
| Change Order | $0 | |
| Change Order | $0 | |
| Change Order | $0 | |
| Original award | $843,927 |
About this award
This is a Delivery Order contract awarded to Young & Rubicam LLC, operating through its VMLY&R division, by the U.S. Navy Recruiting Command. The contract is for additional advertising services with a ceiling value of $843,926.68 and an ultimate completion date of September 25, 2024.
VMLY&R is a global marketing and advertising agency that has extensive experience providing integrated marketing solutions to support the Navy's recruitment efforts. The contract does not have a set-aside designation. Under this award, as well as a larger $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, VMLY&R will deliver a range of services including media planning and buying, digital services, web development, event marketing, and creative consulting. These contracts position VMLY&R as a key provider of marketing and communications support to the federal government, with a focus on military recruitment.
Quick answers
Who was awarded contract N6671523F0040?
N6671523F0040 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on September 26, 2023.
How much is contract N6671523F0040 worth?
The government has obligated $843,927 on N6671523F0040.
Is contract N6671523F0040 an order under another contract?
Yes. N6671523F0040 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671523F0040 competed?
The extent of competition for N6671523F0040 was full and open competition.
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