OPT II additional advertising services
Ended Awarded Last action
- Contract number
- N6671523F0038
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Defense Contract Management Agency
Department of Defense
- Obligated
- $339,824
Award facts
- Contract value 100% obligated
- $339,824.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New Hyde Park, NY, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Change Order | $0 | |
| Original award | $339,824 |
About this award
This federal contract award is for additional advertising services to support the U.S. Navy Recruiting Command's outreach and recruitment efforts. The $339,824 firm fixed-price delivery order was awarded to Young & Rubicam LLC, operating through its VMLY&R division, a global marketing and advertising agency. This contract is not set aside for any specific business type.
VMLY&R provides a wide range of integrated marketing solutions to the Navy Recruiting Command, including media planning and buying, digital services, web development, event marketing, and creative consulting. The company holds two significant federal contract vehicles - a $3 million Federal Supply Schedule contract with the General Services Administration, and a $550 million single-award Indefinite Delivery Indefinite Quantity contract directly with the Navy Recruiting Command. These contracts enable VMLY&R to deliver comprehensive advertising, marketing, and recruitment support services to help the Navy reach its outreach and recruitment goals.
Quick answers
Who was awarded contract N6671523F0038?
N6671523F0038 was awarded to Young & Rubicam LLC by Defense Contract Management Agency (Department of Defense) on September 1, 2023.
How much is contract N6671523F0038 worth?
The government has obligated $339,824 on N6671523F0038.
Which agency awarded contract N6671523F0038?
Defense Contract Management Agency (Department of Defense) awarded N6671523F0038, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N6671523F0038 an order under another contract?
Yes. N6671523F0038 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671523F0038 competed?
The extent of competition for N6671523F0038 was full and open competition.
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