OPT I additional advertising services
Ended Awarded Last action
- Contract number
- N6671523F0020
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $91,238
Award facts
- Contract value 100% obligated
- $91,237.99 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
About this award
This is a delivery order awarded to VMLY&R, LLC, a global marketing and advertising agency, under a $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the U.S. Navy Recruiting Command. The contract provides a wide range of integrated advertising, marketing, and recruitment support services to the Navy, including brand strategy, media planning and buying, digital services, web development, event marketing, and creative consulting.
The specific delivery order is for "Additional Advertising Services" with a ceiling value of $91,237.99. It has a firm fixed price pricing type and an ultimate completion date of May 19, 2023. This delivery order is not set aside for any specific business type. As the prime contractor, VMLY&R leverages its in-house capabilities across various marketing disciplines to support the Navy's national outreach campaigns and recruitment efforts.
Quick answers
Who was awarded contract N6671523F0020?
N6671523F0020 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on February 20, 2023.
How much is contract N6671523F0020 worth?
The government has obligated $91,238 on N6671523F0020.
Is contract N6671523F0020 an order under another contract?
Yes. N6671523F0020 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671523F0020 competed?
The extent of competition for N6671523F0020 was full and open competition.
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