OPT I field events marketing odes
Ended Awarded Last action
- Contract number
- N6671523F0003
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $880,651
Award facts
- Contract value 100% obligated
- $880,651.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
About this award
This is a federal contract award to Young & Rubicam LLC, operating through its VMLY&R division, by the U.S. Navy Recruiting Command. The contract has a ceiling value of $880,651.00 and is a Delivery Order under a larger Indefinite Delivery Indefinite Quantity (IDIQ) contract valued at up to $550 million over five years, which was awarded in May 2021.
The contract is for "OPT I FIELD EVENTS MARKETING ODES" services, which likely includes a range of marketing and advertising support for the Navy's outreach and recruitment efforts. VMLY&R, as the prime contractor, will provide integrated marketing solutions such as media planning and buying, digital services, web development, event marketing, and creative consulting. This contract is not set aside for any specific business type.
VMLY&R also holds a $3 million Federal Supply Schedule contract with the General Services Administration (GSA) for marketing, advertising, and communications services, further positioning the company as a key provider of these services to the federal government.
Quick answers
Who was awarded contract N6671523F0003?
N6671523F0003 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on October 20, 2022.
How much is contract N6671523F0003 worth?
The government has obligated $880,651 on N6671523F0003.
Is contract N6671523F0003 an order under another contract?
Yes. N6671523F0003 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671523F0003 competed?
The extent of competition for N6671523F0003 was full and open competition.
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