Base YR nalts support
Ended Awarded Last action
- Contract number
- N6671522F0009
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $286,171
Award facts
- Contract value 100% obligated
- $286,171.40 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
About this award
This federal contract award is for the provision of integrated marketing, advertising, and recruitment support services to the U.S. Navy Recruiting Command. The prime contractor is Young & Rubicam LLC, operating through its VMLY&R division, a global marketing and advertising agency. The award has a ceiling value of $286,171.40 and is structured as a delivery order under the larger five-year, $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract awarded to VMLY&R by the Navy Recruiting Command in May 2021. This IDIQ contract allows the Navy to issue task orders for a comprehensive range of marketing and recruitment support services, including brand strategy, media planning and execution, web development, event marketing, and program evaluation. VMLY&R also holds a separate $3 million Federal Supply Schedule contract with the General Services Administration, providing flexible marketing and advertising services to federal agencies. The current award does not have a set-aside designation.
Quick answers
Who was awarded contract N6671522F0009?
N6671522F0009 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on January 20, 2022.
How much is contract N6671522F0009 worth?
The government has obligated $286,171 on N6671522F0009.
Is contract N6671522F0009 an order under another contract?
Yes. N6671522F0009 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671522F0009 competed?
The extent of competition for N6671522F0009 was full and open competition.
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