Marketing and advertising services for navy recruiting command - space charges media placement digital media
Ended Awarded Last action
- Contract number
- N0018923FZA16
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $16,200,000
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $16,200,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $3,500,000 | |
| Original award | $12,700,000 |
About this award
The Department of the Navy Recruiting Command awarded a $16.2 million firm fixed-price delivery order contract to Young & Rubicam LLC, doing business as VMLY&R, for marketing and advertising services in support of Navy recruiting efforts. Specifically, the contract is for space charges media placement and digital media services. Performance will take place in New York, NY over a one-year base period ending in September 2024. As the prime contractor, VMLY&R will leverage its expertise in advertising and brand strategy to develop multi-channel recruiting campaigns for the Navy Recruiting Command. No major subcontractors or set-aside designations were identified in the award information.
Quick answers
Who was awarded contract N0018923FZA16?
N0018923FZA16 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on September 28, 2023.
How much is contract N0018923FZA16 worth?
The government has obligated $16,200,000 on N0018923FZA16.
Which agency awarded contract N0018923FZA16?
Naval Supply Systems Command (Department of the Navy) awarded N0018923FZA16, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018923FZA16 an order under another contract?
Yes. N0018923FZA16 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018923FZA16 competed?
The extent of competition for N0018923FZA16 was full and open competition.
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