The Department of the Navy Recruiting Command awarded a $16.2 million firm fixed-price delivery order contract to Young & Rubicam LLC, doing business as VMLY&R, for marketing and advertising services in support of Navy recruiting efforts. Specifically, the contract is for space charges media placement and digital media services. Performance will take place in New York, NY over a one-year base period ending in September 2024. As the prime contractor, VMLY&R will leverage its expertise in advertising and brand strategy to develop multi-channel recruiting campaigns for the Navy Recruiting Command. No major subcontractors or set-aside designations were identified in the award information.
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