Marketing & advertising in support of commander, navy recruiting command - space charges media placement
Ended Awarded Last action
- Contract number
- N0018922FZ368
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Defense Contract Management Agency
Department of Defense
- Obligated
- $8,120,000
Award facts
- Opportunity
-
- N0018922QZ073 Solicitation number
- Contract value 100% obligated
- $8,120,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Naval Supply Systems Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New Hyde Park, NY, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $8,120,000 |
About this award
This is a firm fixed-price delivery order contract awarded by the Department of the Navy Naval Supply Systems Command to Young & Rubicam LLC, through its VMLY&R division, to provide marketing and advertising support for the Commander, Navy Recruiting Command. The contract has a total potential value of $8,120,000.00 and a completion date of February 22, 2024. VMLY&R, a leading global marketing and advertising agency, will deliver a range of services including media planning and buying, website development, direct mail, and event marketing to support the Navy's nationwide recruiting efforts. This award is not set aside for any specific business type. VMLY&R holds a larger $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Department of the Navy Recruiting Command, as well as a $3 million Federal Supply Schedule contract with the General Services Administration, enabling it to flexibly provide integrated marketing and communications services to federal agencies.
Quick answers
Who was awarded contract N0018922FZ368?
N0018922FZ368 was awarded to Young & Rubicam LLC by Defense Contract Management Agency (Department of Defense) on February 9, 2022.
How much is contract N0018922FZ368 worth?
The government has obligated $8,120,000 on N0018922FZ368.
Which agency awarded contract N0018922FZ368?
Defense Contract Management Agency (Department of Defense) awarded N0018922FZ368, with funding from Naval Supply Systems Command (Department of the Navy).
Is contract N0018922FZ368 an order under another contract?
Yes. N0018922FZ368 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018922FZ368 competed?
The extent of competition for N0018922FZ368 was full and open competition.
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