Space charges media placement digital media FY22 Q2 Q3
Ended Awarded Last action
- Contract number
- N0018922FZ324
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Defense Contract Management Agency
Department of Defense
- Obligated
- $9,000,000
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $9,000,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Naval Supply Systems Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Lake Ronkonkoma, NY 11779, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Original award | $9,000,000 |
About this award
The Department of the Navy Naval Supply Systems Command has awarded a $9,000,000.00 delivery order contract to Young & Rubicam LLC, through its VMLY&R division, for digital media placement services in support of the Navy's outreach and recruiting efforts. This is not a set-aside contract.
The contract, which runs through February 2024, will provide integrated advertising, marketing, and communications services to the Navy, including media planning and buying across digital channels, website development, event marketing, and program evaluation. This contract appears to be a task order issued under a larger Indefinite Delivery Indefinite Quantity (IDIQ) contract vehicle that VMLY&R holds directly with the Department of the Navy Recruiting Command, valued at up to $550 million over 5 years. VMLY&R is the prime contractor and plans to leverage its in-house capabilities in media, creative, digital, and branding to fulfill the Navy's advertising and outreach requirements.
Quick answers
Who was awarded contract N0018922FZ324?
N0018922FZ324 was awarded to Young & Rubicam LLC by Defense Contract Management Agency (Department of Defense) on January 19, 2022.
How much is contract N0018922FZ324 worth?
The government has obligated $9,000,000 on N0018922FZ324.
Which agency awarded contract N0018922FZ324?
Defense Contract Management Agency (Department of Defense) awarded N0018922FZ324, with funding from Naval Supply Systems Command (Department of the Navy).
Is contract N0018922FZ324 an order under another contract?
Yes. N0018922FZ324 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018922FZ324 competed?
The extent of competition for N0018922FZ324 was full and open competition.
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