Marketing & advertising in support of commander, navy recruiting command
Ended Awarded
- Contract number
- N0018922FZ311
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $4,778,107
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $4,778,107.36 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
About this award
This is a firm fixed-price delivery order contract awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, doing business as VMLY&R, for marketing and advertising services in support of Navy recruitment efforts. The contract has a ceiling value of $4,778,107.36 and a period of performance through May 19, 2022.
VMLY&R is a global marketing and advertising agency with significant experience providing integrated marketing, communications, and advertising services to federal government agencies, particularly the Navy Recruiting Command. This contract award is associated with VMLY&R's $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, which serves as the primary vehicle for delivering comprehensive marketing and advertising support tailored to naval recruitment. The contract was not set aside for any specific business type, indicating it was competed on an open, competitive basis.
Quick answers
Who was awarded contract N0018922FZ311?
N0018922FZ311 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on January 10, 2022.
How much is contract N0018922FZ311 worth?
The government has obligated $4,778,107 on N0018922FZ311.
Which agency awarded contract N0018922FZ311?
Naval Supply Systems Command (Department of the Navy) awarded N0018922FZ311, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018922FZ311 an order under another contract?
Yes. N0018922FZ311 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018922FZ311 competed?
The extent of competition for N0018922FZ311 was full and open competition.
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