OPA FY21 media placement
Ended Awarded Last action
- Contract number
- H9821021F0163
- Awardee
-
Mullenlowe US Inc. UEI CUK8K9JNHXN7
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Obligated
- $26,871,021
Award facts
- Opportunity
-
- H9821018R0004 Solicitation number
- JAMRS Marketing Communications Award Notice · Posted Apr 26, 2018
- Contract value 100% obligated
- $26,871,021.43 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Boston, MA 02109, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $2,489,720 | |
| Original award | $24,381,302 |
About this award
The Defense Human Resources Activity awarded a $26.9 million firm fixed price delivery order contract to Mullenlowe US Inc., a division of Interpublic Group of Companies, for OPA FY21 media placement services. DHRAs mission includes the recruitment, retention and sustainment of the All-Volunteer Force. This contract will likely support DHRA advertising and outreach campaigns to promote military careers and benefits. As a sole source award, no subcontractors were specified. The work will be performed in Boston, Massachusetts through May 2022 to further DHRA's human capital objectives.
Quick answers
Who was awarded contract H9821021F0163?
H9821021F0163 was awarded to Mullenlowe US Inc. by Defense Human Resources Activity (Department of Defense) on May 15, 2021.
How much is contract H9821021F0163 worth?
The government has obligated $26,871,021 on H9821021F0163.
Is contract H9821021F0163 an order under another contract?
Yes. H9821021F0163 is a delivery order under H9821019D0001, an indefinite delivery contract.
Was contract H9821021F0163 competed?
The extent of competition for H9821021F0163 was full and open competition.
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