Data buys and direct marketing
Ended Awarded Last action
- Contract number
- H9821020F0102
- Awardee
-
Mullenlowe US Inc. UEI CUK8K9JNHXN7
- Awarding agency
-
Defense Human Resources Activity
Department of Defense
- Obligated
- $7,364,698
Award facts
- Opportunity
-
- H9821018R0004 Solicitation number
- JAMRS Marketing Communications Award Notice · Posted Apr 26, 2018
- Contract value 100% obligated
- $7,364,697.66 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Alexandria, VA 22350, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Close Out | -$17,430 | |
| Supplemental Agreement for work within scope | $1,745,028 | |
| Original award | $5,637,099 |
About this award
The Defense Human Resources Activity awarded a $7.4 million firm fixed price delivery order contract to Mullenlowe US Inc., a division of Interpublic Group of Companies, Inc. based in New York, for data buys and direct marketing services. The contract will be performed in Alexandria, Virginia over a one year period ending in February 2021. As the Defense Department's primary human resources agency, the Defense Human Resources Activity supports military recruitment and retention through targeted advertising and outreach campaigns. This delivery order was issued against an existing marketing and advertising vehicle to provide data and direct marketing capabilities as one tool to advance the Defense Human Resources Activity's personnel programs.
Quick answers
Who was awarded contract H9821020F0102?
H9821020F0102 was awarded to Mullenlowe US Inc. by Defense Human Resources Activity (Department of Defense) on February 28, 2020.
How much is contract H9821020F0102 worth?
The government has obligated $7,364,698 on H9821020F0102.
Is contract H9821020F0102 an order under another contract?
Yes. H9821020F0102 is a delivery order under H9821019D0001, an indefinite delivery contract.
Was contract H9821020F0102 competed?
The extent of competition for H9821020F0102 was full and open competition.
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