The guam army national guard (GUARNG) recruiting and retention battalion (RRB) seeks to enter into a sole-source marketing program services contract with bluf agency, LLC.
Ended Awarded
- Contract number
- W911YU25FA029
- Awardee
-
Bluf Agency LLC UEI XCHLCZ79MB26
- Awarding agency
-
Guam National Guard
Army National Guard, Department of Defense
- Obligated
- $82,500
Award facts
- Contract value 100% obligated
- $82,500.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Barrigada, 96913, Guam
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this award
The Guam Army National Guard Recruiting and Retention Battalion has awarded a sole-source marketing program services contract to Bluf Agency LLC, a woman-owned small business based in Atlanta, Georgia. The contract, valued at $82,500, is structured as a Blanket Purchase Agreement call with a firm fixed-price model and is designated as a Total Small Business set-aside. Performance will be conducted in Barrigada, Guam, with an ultimate completion date of August 26, 2026. The Department of the Army, through its Defense division, is providing the funding for this engagement.
Bluf Agency LLC brings specialized expertise in military recruitment and retention marketing, having successfully executed similar contracts with multiple state National Guard organizations including those in Arkansas, Alabama, New Mexico, Arizona, and Maryland. The company's service offerings encompass comprehensive marketing program development, lead generation and management, digital asset organization, search engine optimization, and branding engagement campaigns—all tailored to support military recruitment initiatives. This contract represents a continuation of Bluf Agency's strategic partnership model with National Guard entities to leverage digital marketing techniques and enhance recruitment and retention efforts across the Pacific theater.
Quick answers
Who was awarded contract W911YU25FA029?
W911YU25FA029 was awarded to Bluf Agency LLC by Guam National Guard (Army National Guard) on August 27, 2025.
How much is contract W911YU25FA029 worth?
The government has obligated $82,500 on W911YU25FA029.
Which agency awarded contract W911YU25FA029?
Guam National Guard (Army National Guard) awarded W911YU25FA029, with funding from Department of the Army (Department of Defense).
Is contract W911YU25FA029 an order under another contract?
Yes. W911YU25FA029 is a BPA call under W911YU25AA018, a blanket purchase agreement.
Was contract W911YU25FA029 competed?
The extent of competition for W911YU25FA029 was competed under sap. The government received 1 offer. It was set aside: Total Small Business.
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