The guam army national guard (GUARNG) recruiting and retention battalion (RRB) seeks to enter into a sole-source marketing program services contract with bluf agency, LLC IAW solicitation…
Active Blanket Purchase Agreement Awarded Last action
- Contract number
- W911YU25AA018
- Awardee
-
Bluf Agency LLC UEI XCHLCZ79MB26
- Awarding agency
-
Guam National Guard
Army National Guard, Department of Defense
- Task orders
- 1 $82,500 obligated
Award facts
- Combined order value
- $82,500 Current and potential, with all options
- Last date to order 24% complete
- IDV ceiling 33% used
- $250,000.00
- Maximum order
- $82,500.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Pricing
- Order Dependent (IDV only)
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this IDV
The Guam Army National Guard Recruiting and Retention Battalion awarded a sole-source Blanket Purchase Agreement to Bluf Agency LLC, a women-owned small business based in Atlanta, Georgia, under solicitation W911YU25QA032. The contract, valued at $250,000, was executed on August 25, 2025, with an ultimate completion date of August 24, 2030. This five-year agreement establishes a marketing program services contract designed to support the Guam Army National Guard's recruitment and retention objectives through comprehensive digital marketing and lead generation strategies. No set-aside was used beyond the vendor's existing women-owned small business certification, and the award was made on a single-award basis following informal, technical, and price proposals from the selected contractor.
Bluf Agency LLC will deliver marketing and digital services encompassing lead generation and management, search engine optimization, digital asset organization, branding and engagement campaigns, and comprehensive marketing program development. The contractor's service portfolio directly aligns with established recruitment and retention support functions, leveraging proven strategies demonstrated through similar contracts with the Arkansas, Alabama, New Mexico, Arizona, and Maryland Army National Guard organizations. The funding federal agency is the Guam National Guard, a defense-focused entity under the Department of Defense structure. As a certified women-owned small business and veteran-owned business with active System for Award Management registration, Bluf Agency LLC brings specialized expertise in military recruitment marketing to support the Guam Army National Guard's mission to attract and retain qualified personnel.
Description
The guam army national guard (GUARNG) recruiting and retention battalion (RRB) seeks to enter into a sole-source marketing program services contract with bluf agency, LLC IAW solicitation W911YU25QA032 informal, technical, and price proposals.
Task orders
| Task order | Ordering agency | Obligated | Awarded |
|---|---|---|---|
| The guam army national guard (GUARNG) recruiting and retention battalion (RRB) seeks to enter into a sole-source… | Guam National Guard (ARNG) | $82,500 |
Quick answers
Who was awarded contract W911YU25AA018?
W911YU25AA018 was awarded to Bluf Agency LLC by Guam National Guard (Army National Guard) on August 25, 2025.
How much is contract W911YU25AA018 worth?
Orders under W911YU25AA018 have obligated $82,500. W911YU25AA018's own ceiling is $250,000. A single order can be worth up to $82,500.
How many orders have been placed under contract W911YU25AA018?
1 order has been placed under W911YU25AA018, the latest on August 27, 2025.
Who can order from contract W911YU25AA018?
W911YU25AA018 is a single award blanket purchase agreement. Only the awarding agency can place orders on it.
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