Woodway USA Inc.

Woodway USA Inc., a for-profit manufacturer of professional and medical-grade treadmills and fitness equipment based in Waukesha, Wisconsin, operates exclusively as a prime contractor on federal awards, delivering specialized cardio and athletic equipment to 147 distinct customer agencies across the Department of Defense, civilian federal agencies, and support services. The vendor holds a position on the General Services Administration Multiple Award Schedule (GSA MAS) and maintains a $249,000 Blanket Purchase Agreement with the United States Special Operations Command, both of which anchor the majority of its federal work.

Woodway's capability portfolio centers on treadmill manufacturing and supply—including professional-grade models (Pro, 4Front, Curve, Boost, Boost 2 Elite) and specialized anti-gravity and medical-grade units—for physical training, rehabilitation, performance testing, and military readiness applications. Representative recent awards include a $154,175.55 total small business set-aside purchase order from the Army for decline-incline treadmills (June 2024), a $140,300.00 small business set-aside from Veterans Integrated Service Network 22 for four anti-gravity treadmills (March 2024), a $128,333.00 total small business set-aside from Pacific Air Forces for ten Woodway 4Front treadmills at Elmendorf Air Force Base (September 2024), and a $59,219.86 delivery order under the GSA MAS from the Federal Acquisition Service for a 4Front Treadmill (February 2026). Woodway also brokers third-party equipment such as Wattbike exercise bikes and Cortex metabolic devices through its federal contracting vehicles.

Customer concentration diverges sharply between volume and dollars. The GSA Federal Acquisition Service dominates potential-value rankings with $57 million (84% of combined potential value) across just 13 awards, reflecting large-dollar GSA MAS task orders. The United States Special Operations Command ranks second in dollars ($3.3 million across 75 awards) and first by award count, followed by the Department of the Army ($1.4 million, 39 awards), the Department of the Air Force ($763 thousand, 48 awards), and the Air Force Air Education and Training Command ($735 thousand, 19 awards). These top five customers represent 28% of award count but anchor most of the vendor's revenue pipeline.

Woodway holds two dominant parent vehicles. The Federal Supply Schedule GS07F9707G carries 369 task orders worth $7.3 million, and the Multiple Award Schedule (GSA MAS) carries 185 task orders worth $5 million. A secondary USSOCOM Blanket Purchase Agreement (H9224019A0020) has generated 3 task orders valued at $54 thousand. All work flows through GSA MAS or related federal supply schedules rather than agency-specific IDIQs or other procurement vehicles, positioning the vendor as a GSA schedule-dependent small business.

Activity has declined over the past three years—15 awards in 2022, 23 in 2023, 19 in 2024, 11 in 2025, and 2 in 2026 (as of the source date of 2026-07-15). Only one award reaching ultimate completion in the next twenty-four months carries $19 thousand in potential value, limiting near-term recompete exposure. The vendor competes across both small business set-asides (Total Small Business and competitive 8(a) designations noted in source awards) and full-and-open procurement, though the majority of sampled awards from 2021 onward do not carry set-aside designations, suggesting Woodway pursues primarily unrestricted GSA MAS ordering rather than reserved competition. Combined potential value across all 737 awards sits at $74.9 million, with $20.1 million obligated (27% realization rate), reflecting the long tail of task-order-driven delivery-order vehicles characteristic of federal supply schedules.