Life Fitness Sales, Inc.
Rosemont, IL Doing business as Life Fitness Illinois, LLC Part of Brunswick Corporation
- UEI
- F4W8LKWUTGJ8
- CAGE
- 0CMY5
- Primary NAICS
- 339920 Sporting and Athletic Goods Manufacturing
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Corporate family
-
-
Parent
HJPJXMDCFP35
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Parent
HJPJXMDCFP35
- SAM.gov registration date
- Physical address
- 9525 W Bryn Mawr Ave, Rosemont, IL 60018, USA
- Website
- lifefitness.com
- Founded
- 1968
- Employees
- 1K-5K
- Estimated annual revenue
- $10M-$50M
- Industry
-
- Consumer Discretionary
- Consumer Services
- Hotels, Restaurants & Leisure
- SIC code
- 79 Amusement & Recreation Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $784,569 |
| FY2025 | $1,714,701 |
| FY2024 | $772,621 |
| FY2023 | $2,268,816 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Air Force | $259,006 | |
| 2 | Department of Homeland Security | $229,093 | |
| 3 | Department of Justice | $193,761 | |
| 4 | Department of Veterans Affairs | $58,536 | |
| 5 | General Services Administration | $23,888 | |
| 6 | Department of State | $22,501 |
Contract vehicles
Expired vehicles (1)
Contract awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Base alameda treadmill and kettlebell purchase | Coast Guard | $35,063 | |
| Lifefitness - mission support supplies | Drug Enforcement Administration | $17,000 | |
| GYM equipment for the national emergency training center | FEMA Preparedness Section | $164,522 | |
| GYM equipment | US Embassy Managua (DOS) | $22,501 | |
| Fitness equipment | Headquarters Division (FBI) | $36,793 |
Latest 5 listed here. See the rest on GovTribe.
Similar vendors
| Vendor | Location | Primary NAICS |
|---|---|---|
| Fitness Factory Outlet | Forest Park, IL | 423910 Sporting and Recreational Goods and Supplies Merchant Wholesalers |
| Precor Incorporated | Woodinville, WA | 339920 Sporting and Athletic Goods Manufacturing |
| American Made Fitness Equipment | Saltillo, MS | 339920 Sporting and Athletic Goods Manufacturing |
| Advanced Healthstyles Fitness Equipment, Inc. | Littleton, CO | 339920 Sporting and Athletic Goods Manufacturing |
| Sorinex Exercise Equipment Inc. | Lexington, SC | 339920 Sporting and Athletic Goods Manufacturing |
About the company
Life Fitness Sales, Inc., doing business as Life Fitness Illinois, LLC, a subsidiary of Brunswick Corporation, manufactures and supplies commercial-grade fitness equipment to federal agencies as a full-and-open prime contractor, with 100% of its recent federal awards issued through the GSA Multiple Award Schedule (MAS) vehicle and zero subcontract footprint. The vendor competes exclusively on non-set-aside delivery orders and purchase orders across all 510 recent prime awards; no awards carry SBA set-aside designations.
Life Fitness operates as a for-profit fitness equipment manufacturer headquartered in Rosemont, Illinois, with primary NAICS 339920 (Sporting and Athletic Goods Manufacturing) and PSC coding split between 7110 (Athletic and Sporting Equipment, 349 awards) and 7220 (Recreational and Gymnastic Equipment, 120 awards). The vendor supplies treadmills, elliptical cross-trainers, exercise bikes, weight machines, dumbbells, strength training accessories, and related installation services to federal fitness facilities at domestic and overseas locations, with order values typically ranging from sub-thousand-dollar individual items to $634 thousand for high-volume cardio equipment to naval recruiting commands.
Customer concentration is extreme and vehicle-driven. The GSA Federal Acquisition Service dominates the footprint at 229 awards (45% of all awards) carrying $153.1 million in combined potential value—94% of the vendor's entire contract portfolio. This concentration reflects Life Fitness's position as a GSA MAS incumbent with pre-negotiated pricing across federal agencies. The top five funding agencies account for 57% of award count but only 94% of potential value, with the Air Force second at 20 awards and $1.2 million, followed by DEA, State Bureau of Western Hemisphere Affairs, and Coast Guard at far smaller scales. All 427 task orders in the top parent vehicle block flow from the GSA MAS; Life Fitness executes no work through agency-specific IDIQs, BPAs, or other vehicles.
Activity has declined materially year over year. Awards per year fell from 49 (2022) to 30 (2025) to 12 in the first nine months of 2026, signaling either pipeline tightness or reduced federal fitness equipment procurement. Only seven awards (combined potential value $336 thousand) face ultimate completion within the next twenty-four months, creating minimal recompete pressure relative to the vendor's historical volume. Combined potential value across all awards stands at $165 million, but obligated dollars total only $13.3 million (8% of potential), indicating substantial unexercised ceiling headroom on delivery orders—a characteristic of GSA MAS contracts where vendors retain option quantities and customers draw as needed over the contract period.
The vendor holds no named subcontracting relationships; all work is prime performance. Brunswick Corporation appears in the corporate structure as parent company but does not co-bid or teaming arrangements surface in the award history. Life Fitness operates independently as a GSA MAS vendor with no visible joint ventures, primes it relies on, or subs it regularly engages—a posture consistent with a manufacturer selling pre-built commercial products directly to government customers rather than a systems integrator or service contractor.
Quick answers
Is Life Fitness Sales, Inc. registered in SAM.gov?
Yes. Life Fitness Sales, Inc.'s SAM.gov registration is active through July 13, 2027.
Which contract vehicles does Life Fitness Sales, Inc. hold?
Life Fitness Sales, Inc. holds a place on 2 federal contract vehicles, including MAS.
How much has Life Fitness Sales, Inc. received in federal contracts?
Federal contracts obligated $1,714,701 to Life Fitness Sales, Inc. in fiscal year 2025 and $5,540,708 in fiscal years 2023 through 2027.
How does Life Fitness Sales, Inc. rank among federal contractors?
Life Fitness Sales, Inc. ranked #3 in PSC 7830, #4 in PSC 78 and #7 in NAICS 33992 in FY2025.
What is Life Fitness Sales, Inc.'s most recent federal award?
Life Fitness Sales, Inc.'s most recent federal contract award is Base alameda treadmill and kettlebell purchase (70Z03126FALAM0015), from Coast Guard, on September 30, 2026.
On GovTribe
See Life Fitness Sales, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
- Similar vendors