Life Fitness Sales, Inc.
Rosemont, IL Doing business as Life Fitness Illinois, LLC Life Fitness Sales, Inc. Part of Brunswick Corporation
- UEI
- F4W8LKWUTGJ8
- CAGE
- 0CMY5
- Primary NAICS
- 339920 Sporting and Athletic Goods Manufacturing
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- Corporate family
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Brunswick Corporation
Parent
HJPJXMDCFP35
- Life Fitness Sales, Inc. F4W8LKWUTGJ8
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Brunswick Corporation
Parent
HJPJXMDCFP35
- SAM.gov registration date
- Physical address
- 9525 W Bryn Mawr Ave, Rosemont, IL 60018, USA
- Website
- lifefitness.com
- Founded
- 1968
- Employees
- 1K-5K
- Estimated annual revenue
- $10M-$50M
- Industry
-
- Consumer Discretionary
- Consumer Services
- Hotels, Restaurants & Leisure
- SIC code
- 79 Amusement & Recreation Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Lifefitness - mission support supplies | Drug Enforcement Administration | $17,000 | |
| GYM equipment for the national emergency training center | FEMA Preparedness Section | $164,522 | |
| GYM equipment | US Embassy Managua | $22,501 | |
| Fitness equipment | Headquarters Division | $36,793 | |
| Treadmills for unit GYM | Coast Guard | $29,508 |
About Life Fitness Sales, Inc.
Life Fitness Sales, Inc., doing business as Life Fitness Illinois, LLC, a subsidiary of Brunswick Corporation, supplies commercial-grade fitness equipment and related installation services to federal agencies as a prime contractor operating entirely on full-and-open (non-set-aside) delivery orders and purchase orders under the General Services Administration's Multiple Award Schedule (GSA MAS).
Life Fitness Sales is a for-profit manufacturer and distributor of fitness equipment headquartered in Rosemont, Illinois. The vendor operates as a child entity under parent Brunswick Corporation. Across 502 federal awards spanning the past two decades, Life Fitness Sales has competed exclusively in unrestricted (no set-aside) procurements, delivering treadmills, elliptical cross-trainers, exercise bikes, weight machines, strength training accessories, and turnkey installation services to federal facilities including military bases, federal prisons, embassies, medical centers, and civilian office fitness centers. Recent representative work includes a $79,823 delivery order from the Department of Civilian Affairs for fitness equipment (July 2026), a $122,454 purchase order from the Air Force for gym cycles and treadmills at RAF Fairford, United Kingdom (April 2026), a $136,552 delivery order from Air Mobility Command for treadmills at Joint Base McGuire-Dix-Lakehurst, New Jersey (March 2026), and a $402,795 delivery order from the Air Force for various gym equipment to Kadena Air Base, Japan (September 2021).
Customer concentration is extreme and singular: the GSA Federal Acquisition Service accounts for 229 of 502 awards (58% of total) and $153.1 million of $164.6 million combined potential value (93% of portfolio), with all other federal agencies together representing only 7% of potential value. The top five customer agencies by potential value — GSA Federal Acquisition Service ($153.1 million), Department of the Air Force ($1.2 million), Department of Justice FBI Headquarters Division ($598 thousand), Air Force Academy ($521 thousand), and Pacific Air Forces ($412 thousand) — account for 95% of combined potential value. Life Fitness Sales places all work against the GSA MAS vehicle; 422 task orders under that vehicle carry $10.8 million combined potential value. The vendor's award portfolio is classified under NAICS 339920 (Sporting and Athletic Goods Manufacturing, 479 awards) and PSC 8105-00 (Athletic and Sporting Equipment, 347 awards).
Activity has declined materially: 49 awards in 2022, 46 in 2023, 29 in 2024, 30 in 2025, and 4 in 2026. Only three awards (combined potential value $260 thousand) face ultimate completion within the next twenty-four months, representing minimal recompete exposure in the near term. Obligated dollars total $12.9 million against $164.6 million combined potential value, indicating that most awarded work remains unfunded or partially funded. Life Fitness Sales operates with no subcontractor footprint; all 502 awards are prime awards with no sub-award activity recorded. The vendor's model is transactional, order-by-order delivery of commercial fitness equipment through GSA's streamlined MAS process rather than strategic teaming or IDIQ leadership.
Contract vehicles
Quick answers
What is Life Fitness Sales, Inc.'s UEI?
Life Fitness Sales, Inc.'s Unique Entity ID (UEI) in SAM.gov is F4W8LKWUTGJ8.
What is Life Fitness Sales, Inc.'s CAGE code?
Life Fitness Sales, Inc.'s CAGE code is 0CMY5.
What is Life Fitness Sales, Inc.'s primary NAICS code?
Life Fitness Sales, Inc.'s primary NAICS code is 339920 (Sporting and Athletic Goods Manufacturing).
Where is Life Fitness Sales, Inc. located?
Life Fitness Sales, Inc.'s physical address in SAM.gov is 9525 W Bryn Mawr Ave, Rosemont, IL 60018, USA.
Is Life Fitness Sales, Inc. registered in SAM.gov?
Yes. Life Fitness Sales, Inc.'s SAM.gov registration is active through July 13, 2027.
Who is Life Fitness Sales, Inc.'s parent company?
Life Fitness Sales, Inc. is part of Brunswick Corporation.
Which contract vehicles does Life Fitness Sales, Inc. hold?
Life Fitness Sales, Inc. holds a place on 2 federal contract vehicles, including MAS.
What is Life Fitness Sales, Inc.'s most recent federal award?
Life Fitness Sales, Inc.'s most recent federal contract award is Lifefitness - mission support supplies (15DDL626P00000026), from Drug Enforcement Administration, on September 24, 2026.
On GovTribe
See Life Fitness Sales, Inc.'s full federal record
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- IDV awards
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