WL Concepts & Production, Inc.

WL Concepts & Production, Inc., a Service-Disabled Veteran-Owned Small Business based in Freeport, New York, manufactures and installs signage, wayfinding systems, interior design products, and facility modernization solutions for federal agencies as a prime contractor across 176 recent awards. The vendor competes predominantly under SDVOSB set-asides — most significantly sole-source SDVOSB awards — though it also wins Total Small Business and full-and-open awards. All work is performed in-house from Freeport; the vendor operates as a pure prime with zero subcontractor reliance across its portfolio.

The capability portfolio centers on custom signage fabrication and installation, wayfinding system design and deployment, interior graphics and display services, and facility refurbishment. Representative work includes a $4.6 million Atlanta VA Custom Signage Replacement delivery order (VA VISN 7, GSA MAS, awarded September 2022); a $1.36 million Wayfinding Installation Montrose project for VA VISN 2 (definitive contract, awarded March 2022); a $1.35 million Wayfinding Signage BPA call from VA VISN 7 (sole-source SDVOSB, awarded July 2023); and $249 thousand in Naval Special Warfare interior design services for U.S. Special Operations Command (Total Small Business, awarded January 2025). Work spans both VA healthcare facilities and defense installations, with secondary exposure to the U.S. Marshals Service, U.S. Attorneys' offices, and other civilian agencies.

Customer concentration is extreme. The Department of Veterans Affairs Veterans Health Administration Veterans Integrated Service Network 7 accounts for 16 awards and $15 million in combined potential value — approximately 60% of the vendor's total $24.8 million portfolio. The second-largest customer, VA VISN 2, holds 11 awards and $2.8 million. The top five customers by potential value (VA VISN 7, VA VISN 2, U.S. Special Operations Command, Air Education and Training Command, and VA VISN 6) cover 81% of combined potential value. The vendor serves 67 distinct federal agencies across the portfolio, but order concentration with VA VISNs is pronounced — most awards are small task orders ($20 thousand to $300 thousand range) executed under standing vehicles rather than major integration engagements.

The vendor holds three primary contract vehicles. A GSA Multiple Award Schedule (MAS) Federal Supply Schedule contract carries a $475 thousand ceiling (awarded January 2024, expiring January 2029) and anchors 112 task orders worth $21.2 million in combined potential value — the backbone of the vendor's delivery mechanism. A VA VISN 7 Blanket Purchase Agreement for wayfinding signage, valued at $5 million and set aside for sole-source SDVOSB procurement, runs through July 2027 and has generated five annual BPA calls totaling approximately $3.66 million in combined value since July 2022. A U.S. Marshals Service BPA for 15 Most Wanted boards and signage, awarded May 2025 with a $29 thousand ceiling through April 2030, supports mission-critical fugitive apprehension operations. All three vehicles are geared toward streamlined procurement of signage and facility products across federal customers.

Activity has declined in recent years. Awards peaked in 2022 (16 awards) and have contracted to 8 in 2025 and 2 through mid-2026 in the source snapshot. Year-to-date recompete exposure is minimal: only four awards worth $341 thousand collectively face ultimate completion inside the next twenty-four months, representing a low near-term revenue cliff relative to the vendor's installed base. The Atlanta VA Custom Signage Replacement and Montrose Wayfinding Installation, the two largest individual contracts in the portfolio, both completed in 2024, and no comparably scaled replacement work has been captured in recent awards.

Service Contract Inventory data, which covers federal service contracts above $150 thousand, shows the vendor reported $2 million in invoiced revenue in FY2023 across 4.0 FTEs, with zero SCI-reportable activity in FY2022 and FY2024 — a partial view reflecting only labor-intensive service contracts and excluding the goods-dominant signage and manufacturing work that dominates the award count. Government-paid hourly rates on SCI-reportable service work ranged from roughly $173/hr at the 10th percentile to $307/hr at the 90th percentile, with a median around $240/hr, positioning the vendor in the middle market for federal service labor.

Primary NAICS is Sign Manufacturing (136 of 176 awards), with secondary exposure in Interior Design Services (6 awards). Top PSC is Signs, Advertising Displays, and Identification Plates (90 awards). The vendor's competitive footprint is characterized by high order frequency, low individual order values, deep penetration of VA healthcare networks through standing BPA and MAS vehicles, and zero sub-contracting — all work is self-performed and managed from headquarters.