The Alchemy Of Design LLC

The Alchemy Of Design LLC, doing business as Ransenberg Alan, is a self-certified small disadvantaged business sole proprietorship based in Portland, Oregon that designs, fabricates, and installs interpretive panels, kiosks, trail signage, wayside exhibits, and educational media for federal wildlife refuges and marine monuments, operating as a prime contractor on 74 awards across the past two decades under Total Small Business set-asides and full-and-open competitions.

The vendor operates exclusively as a prime contractor—no sub-award footprint is present in the source data. The company holds two significant indefinite delivery vehicles with the Department of the Interior Fish and Wildlife Service: a $6 million Indefinite Delivery Contract effective through February 2027 (awarded February 2022) and a $1.25 million Blanket Purchase Agreement for interpretive panel and wayside design and fabrication services effective through September 2029 (awarded September 2024). The IDC, the dominant vehicle, has generated 26 delivery orders totaling $816 thousand combined potential value. The newer BPA has issued two calls to date: a $192,226 call for bike racks, entrance designs, kiosk, and interpretive panels at Wapato Lake National Wildlife Refuge in Oregon (April 30, 2026, completion November 2026), and a $106,116 call for interpretive panels at Bombay Hook National Wildlife Refuge in Delaware (September 11, 2025, completion January 2027).

Customer concentration is heavily weighted to Fish and Wildlife Service regions. The top five funding entities account for 78% of recent awards and 93% of combined potential value, with Fish and Wildlife Service Region 1 anchoring the portfolio: 24 awards totaling $8.3 million. Region 2 follows with 23 awards worth $628 thousand combined potential value; Region 5 adds 3 awards worth $1 million; Region 9 Headquarters accounts for 1 award of $1.3 million (the newer BPA); and Region 6 contributes 1 award of $432 thousand. Representative recent work includes a $897,420 delivery order for interpretive design and exhibit services at the Coastal Shoreline Teaching Laboratory at the National Wildlife Refuge Center in Portland (awarded May 2023, completion April 2026); a $432,454 delivery order for interpretive exhibits at Huron Wetland Management District in South Dakota (awarded February 2024, completion July 2026); and an $82,425 delivery order for an orientation kiosk at Hawaii-Maui National Wildlife Refuge Complex (awarded May 2025, completion July 2026). The vendor also works for the Department of Agriculture Forest Service: a $45,764 purchase order for interpretive exhibits for the M/V Chugach historic vessel at the Wrangell Museum in Alaska (September 2021, Total Small Business set-aside).

The portfolio's primary NAICS categories are Graphic Design Services (33 awards) and Other Specialized Design Services (20 awards), with supporting manufacturing and finishing work. Top PSC codes are Photo/Map/Print/Publication Arts/Graphics (46 awards) and Signs, Advertising Displays, and Identification Plates (5 awards). Activity has declined sharply from 9 awards in 2022 to 1 award in 2026 year-to-date, driven by the maturity of the primary $6 million IDC and its scheduled expiration in February 2027. Four awards totaling $813 thousand combined potential value reach completion within the next twenty-four months and face recompete exposure. The vendor's recurring focus on interpretive media and visitor education content for National Wildlife Refuge System sites nationwide—spanning Alaska, Hawaii, and subordinate regions from the continental United States to U.S. territories—represents a specialized, mission-aligned niche within DOI's environmental education and public engagement spend.

Plan, design, art direction and implementation of exhibits for museums, visitor centers, corporate offices.