Superior Equipment And Supply, CO.
Saint Francis, WI
- UEI
- DBAPQKWDUMM4
- CAGE
- 4Y2K4
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
-
- 423740 Refrigeration Equipment and Supplies Merchant Wholesalers Primary
- 314120 Curtain and Linen Mills
- 332999 All Other Miscellaneous Fabricated Metal Product Manufacturing
- 333241 Food Product Machinery Manufacturing
- 333415 Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing
- 335210 Small Electrical Appliance Manufacturing
- 335220 Major Household Appliance Manufacturing
- 335999 All Other Miscellaneous Electrical Equipment and Component Manufacturing
Show all
- 336999 All Other Transportation Equipment Manufacturing
- 423210 Furniture Merchant Wholesalers
- 423440 Other Commercial Equipment Merchant Wholesalers
- 423490 Other Professional Equipment and Supplies Merchant Wholesalers
- 423850 Service Establishment Equipment and Supplies Merchant Wholesalers
- 423990 Other Miscellaneous Durable Goods Merchant Wholesalers
- SAM.gov registration date
- Physical address
- 4550 S Brust Ave, St Francis, WI 53235, USA
- Website
- superiorequipment.online
- Founded
- 1984
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Retailing
- Distributors
- SIC code
- 50 Wholesale Trade – Durable Goods
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Combi oven, electric | Veterans Integrated Service Network 10 | $86,992 | |
| Superior equip. Tray drying / storage rack sept 26 | Federal Medical Center Carswell | $30,500 | |
| FY26 A1 - superior - robot coupes | Federal Correctional Institution Elkton | $22,796 | |
| Inmate incentive unit equipment - refrigerator, freezer, ICE machine, microwaves | Metropolitan Correctional Center San Diego | $18,456 | |
| Purchase blast chiller refrigerator system | Veterans Integrated Service Network 23 | $88,971 |
About Superior Equipment And Supply, CO.
Superior Equipment And Supply, CO., a woman-owned small business (WOSB) and self-certified small disadvantaged business based in Milwaukee, Wisconsin, supplies commercial kitchen equipment and foodservice products to federal agencies almost exclusively as a prime contractor on small-business set-asides and open delivery orders. The company is minority-owned (Subcontinent Asian American) and operates as a Subchapter S corporation; it competes predominantly under Total Small Business set-asides across the Department of Defense food service supply chain.
Superior Equipment's federal footprint is heavily concentrated with the Defense Commissary Agency, which accounts for 751 of its 981 prime awards and $13.5 million of its $28.9 million combined potential value across recent activity. The company supplies heated holding cabinets, grab-and-go merchandisers, walk-in freezers, convection steamers, blast chillers, hot food tables, steam kettles, meat slicing machines, and kitchen smallwares — concrete foodservice equipment rather than abstract services. Representative prime awards include a $293,106.70 single-award indefinite delivery contract with DeCA (awarded October 2022, running through September 2027) for heated holding cabinets across continental and overseas commissaries, a $2.6 million woman-owned small business indefinite delivery contract with DeCA for grab-and-go merchandisers (through July 2025), a $239,785.76 purchase order from DLA Troop Support Subsistence (April 2025) for food preparation equipment delivery to Fort Eisenhower, and an $88,971 total small business purchase order from the Department of Veterans Affairs for a blast chiller refrigerator system (June 2026). The company also holds a seat on the GSA Multiple Award Schedule and executes delivery orders across that vehicle, though at significantly lower volume and dollar magnitude than DeCA work.
Customer concentration is extreme. DeCA represents 87% of awards and 85% of combined potential value; the top five customer agencies (DeCA, GSA Federal Acquisition Service, Army Sustainment Command, Defense Education Activity, and Air Force) account for 87% of award count. By potential value, DeCA dominates at $13.5 million, while the Department of Defense Education Activity ranks second with $6.2 million across 15 awards. Superior Equipment's position is anchored to five DeCA indefinite delivery contracts (HDEC0415D0014, HDEC0413D0009, HDEC0415D0009, HDEC0411D0004, HDEC0420D0012), from which 635 task orders have been issued, representing the operational backbone of the vendor's federal business.
Activity has been volatile. The vendor executed 32 awards in 2023, 18 in 2022, 17 in 2025, 10 in 2024, and only 3 in 2026 year-to-date. Only one award ($89 thousand) is scheduled for ultimate completion in the next twenty-four months, indicating minimal recompete exposure in that window; the DeCA heated-holding-cabinet indefinite delivery contract does not reach completion until September 2027. Superior Equipment operates exclusively as a prime (100% of awards); it does not subcontract or appear in sub-award records.
The vendor's capability portfolio is defined by kitchen equipment manufacturing and supply NAICS codes — household refrigerator and home freezer manufacturing (241 awards), food product machinery manufacturing (301 awards across two related codes), and commercial refrigeration equipment manufacturing (93 awards) — with PSC concentration in kitchen equipment and appliances (329 awards) and food cooking, baking, and serving equipment (291 awards). Superior Equipment has operated as a federal contractor since at least 2009, positioning it as an established supplier rather than a startup, with demonstrated sustained performance across military foodservice operations worldwide.
Contract vehicles
Quick answers
What is Superior Equipment And Supply, CO.'s UEI?
Superior Equipment And Supply, CO.'s Unique Entity ID (UEI) in SAM.gov is DBAPQKWDUMM4.
What is Superior Equipment And Supply, CO.'s CAGE code?
Superior Equipment And Supply, CO.'s CAGE code is 4Y2K4.
What is Superior Equipment And Supply, CO.'s primary NAICS code?
Superior Equipment And Supply, CO.'s primary NAICS code is 423740 (Refrigeration Equipment and Supplies Merchant Wholesalers).
Where is Superior Equipment And Supply, CO. located?
Superior Equipment And Supply, CO.'s physical address in SAM.gov is 4550 S Brust Ave, St Francis, WI 53235, USA.
Is Superior Equipment And Supply, CO. registered in SAM.gov?
Yes. Superior Equipment And Supply, CO.'s SAM.gov registration is active through September 26, 2027.
Which contract vehicles does Superior Equipment And Supply, CO. hold?
Superior Equipment And Supply, CO. holds a place on 3 federal contract vehicles, including MAS.
What is Superior Equipment And Supply, CO.'s most recent federal award?
Superior Equipment And Supply, CO.'s most recent federal contract award is Combi oven, electric (36C25026F0761), from Veterans Integrated Service Network 10, on September 24, 2026.
On GovTribe
See Superior Equipment And Supply, CO.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
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