Russell Herder GBC
Minneapolis, MN
- UEI
- CR6UZHFMNDA8
- CAGE
- 8A2K8
- Primary NAICS
- 541810 Advertising Agencies
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 275 Market St #319, Minneapolis, MN 55405, USA
- Website
- russellherder.com
- Founded
- 1984
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Grant subawards
| Prime recipient | Prime award | Amount | Awarded |
|---|---|---|---|
| Minnesota Department Of Human Services | H79TI087741 | $500,500 | |
| Minnesota Department Of Human Services | H79TI085729 | $583,390 | |
| Minnesota Department Of Human Services | H79TI087741 | $375,375 |
Latest 3 listed here. See the rest on GovTribe.
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About the company
Russell Herder GBC is a woman-owned small business based in Minneapolis, Minnesota that operates as a sub-recipient on federal grant programs supporting substance abuse treatment and community services, with no prime contracting or grant awards in its federal footprint. The vendor is a joint venture women-owned small business (JWOSB) and WOSB certified for-profit entity that exclusively pursues work as a sub-recipient rather than as a prime grantee.
Russell Herder GBC's entire twenty-award federal footprint derives from sub-grants under the Department of Health and Human Services, with 15 awards flowing through the Substance Abuse and Mental Health Services Administration (SAMHSA), 2 awards through the Administration for Community Living (ACL), and 1 additional SAMHSA award. All work flows through the Minnesota Department of Human Services as the prime grantee. The vendor's recent activity centers on the Minnesota FY2022 State Opioid Response Grant (SOR), which accounts for multiple sub-award tranches across 2022, 2023, and 2024, and on 2021 supplemental funding for Adult Protective Services under Social Security Act Title XX, with additional SOR funding activity in 2025. Combined potential or obligated value across all twenty awards totals $6.1 million, with activity concentrated in three distinct federal customer streams — all within HHS, all flowing through Minnesota DHS as the administrative conduit.
Activity has remained flat to modest over the past five years, ranging from two awards annually in 2021 and 2022 to four awards in both 2023 and 2024, with one award recorded in 2025. The vendor has served only three distinct federal agencies across its entire federal footprint, all within HHS, reflecting a highly specialized regional grant portfolio tied to substance abuse response and aging services programming in Minnesota. Russell Herder GBC does not hold any parent contract vehicles, GWACs, IDIQs, or BPAs; its federal presence is entirely sub-grant revenue distributed across recurring state opioid response and Title XX supplemental appropriation cycles managed by Minnesota DHS.
SBA capabilities narrative
It's a digital world, filled with competing voices. Our mission is simple: to engage your market with relevance and value. How can you distinguish yourself in a crowded market? With creative work that transcends category phrases and business-speak. We proudly win our share of awards, but they're always the byproduct of thorough research and creative planning. After all, it's not our budget - it's yours. Drawing upon our local, regional and national networks, we connect with high-visibility media and influential bloggers to bring it to life. The heart of a successful strategy is precise market knowledge. It's why our custom research delivers the meaningful, actionable insights you need to make critical decisions. Designing, managing and executing qualitative or quantitative research studies is our specialty, helping you identify emerging challenges and untapped opportunities. Together, we'll identify how, where and when to move your organization forward.
Quick answers
Is Russell Herder GBC registered in SAM.gov?
Yes. Russell Herder GBC's SAM.gov registration is active through March 3, 2027.
What is Russell Herder GBC's CAGE code?
Russell Herder GBC's CAGE code is 8A2K8, and its Unique Entity ID (UEI) is CR6UZHFMNDA8.
On GovTribe
See Russell Herder GBC's full federal record
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