Ruehlin Associates
Coronado, CA
- UEI
- DM3YKH1J6396
- CAGE
- 00M68
- Primary NAICS
- 611430 Professional and Management Development Training
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Sole Proprietorship
- NAICS codes registered in SAM.gov
- SAM.gov registration date
- Physical address
- 917 B Ave, Coronado, CA 92118, USA
- Website
- ruehlinassociates.com
- Founded
- 1993
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Consumer Services
- Diversified Consumer Services
- Education Services
- SIC code
- 82 Educational Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Career transition training course | Naval Supply Systems Command | $11,406 | |
| Career transition training seminar | Naval Supply Systems Command | $14,299 | |
| Naval special warfare command (cnswc) contractor support in the area of career transition for their senior military… | US Special Operations Command | $11,364 | |
| UAC for transition seminar ratification of unauthorized committment for careertransition seminar services provided on 26… | Naval Supply Systems Command | $12,920 | |
| Services- career transition seminar FY2025 to | US Special Operations Command | $44,569 |
About Ruehlin Associates
Ruehlin Associates, a service-disabled veteran-owned and woman-owned small business based in Coronado, California, operates as a sole proprietor delivering military career transition seminars and workforce development training exclusively to Department of Defense and Navy commands as a prime contractor under SDVOSB and total small business set-asides. The firm operates 100% as a prime across 170 federal awards with no subcontractor footprint, competing predominantly under set-aside designations rather than full-and-open procurement.
Ruehlin Associates specializes in structured career transition training for active-duty and retiring military personnel, with curriculum covering resume development, interview techniques, salary negotiation, and civilian workforce integration. Representative work includes a $110,220 career transition seminar contract from Naval Supply Systems Command (awarded February 2023, completion through May 2028) supporting workforce development, a $44,569 delivery order from Naval Sea Systems Command for Naval Special Warfare Command senior personnel transitioning to civilian careers (awarded December 2024, completion October 2025), and a $14,299 total small business purchase order from US Pacific Fleet Forces for career transition training seminars in Japan (awarded March 2026, completion April 2026). The firm's primary NAICS concentration is Professional and Management Development Training (131 of 170 awards), with subordinate activity in Educational Support Services and other management consulting.
Customer concentration centers heavily on Navy commands. The Department of the Navy Bureau of Naval Personnel dominates both volume and dollars, with 37 awards worth $2.7 million combined potential value accounting for 22% of all awards. The Department of the Navy Naval Sea Systems Command contributes 17 awards ($775 thousand), Naval Supply Systems Command 11 awards ($1.1 million), and the United States Special Operations Command 12 awards ($648 thousand). These five customer entities account for 71% of the vendor's combined potential value. Ruehlin Associates holds task-order positions on five named IDCs: Indefinite Delivery Contract N0018907DZ002 (11 task orders, $597 thousand), H9224019D0023 (8 task orders, $252 thousand), N0018912DZ029 (7 task orders, $414 thousand), W74V8H04D0062 (5 task orders, $498 thousand), and N0018907DZ023 (7 task orders, $90 thousand).
Activity has declined from four awards in 2022 to one in 2025, with three awards in 2026 year-to-date. Only two awards ($156 thousand combined potential value) reach completion within the next twenty-four months, presenting limited near-term recompete exposure. A new single-award Indefinite Delivery Contract with Naval Sea Systems Command was awarded February 2, 2026, with a $300,000 ceiling extending through August 2, 2031, for Naval Special Warfare Command career transition support services, providing a five-year performance vehicle.
Quick answers
What is Ruehlin Associates's UEI?
Ruehlin Associates's Unique Entity ID (UEI) in SAM.gov is DM3YKH1J6396.
What is Ruehlin Associates's CAGE code?
Ruehlin Associates's CAGE code is 00M68.
What is Ruehlin Associates's primary NAICS code?
Ruehlin Associates's primary NAICS code is 611430 (Professional and Management Development Training).
Where is Ruehlin Associates located?
Ruehlin Associates's physical address in SAM.gov is 917 B Ave, Coronado, CA 92118, USA.
Is Ruehlin Associates registered in SAM.gov?
Yes. Ruehlin Associates's SAM.gov registration is active through June 30, 2027.
What is Ruehlin Associates's most recent federal award?
Ruehlin Associates's most recent federal contract award is Career transition training course (N0018926PB020), from Naval Supply Systems Command, on May 13, 2026.
On GovTribe
See Ruehlin Associates's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
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