Rose Electronics

Rose Electronics, a for-profit partnership or limited liability partnership based in Houston, Texas, manufactures and supplies KVM switches, video extenders, fiber optic transmission equipment, and related electronic components to the federal government as a prime contractor (92% of awards) on full-and-open purchase orders across defense and civilian agencies. The company competes without SBA set-aside designations; most recent awards carry "No Set-Aside Used" designations, though one Coast Guard contract in 2024 was designated a 100% small business set-aside.

Rose Electronics operates primarily through small-dollar purchase orders rather than large IDIQs or GWACs. The company holds seats on the General Services Administration Information Technology Schedule 70 (94 task orders, $1.1 million combined potential value), the Federal Supply Schedule GS35F3343D, and the Basic Ordering Agreement FA862021G4027 with the Department of the Air Force. Recent prime awards include a $154,316 Naval Information Warfare Systems Command purchase order (July 2026) for KVM switches and extenders, a $214,758.75 Coast Guard order (June 2023) for 15 switching units NSN 5895-01-619-7942 delivered under full and open competition, and a $97,087.50 Non-Franchise Acquisition Services contract (August 2024) for remote monitoring system computer replacement in an ASR-9 terminal radar system.

Customer concentration is heavily tilted toward the Department of the Navy and the Department of Homeland Security. The top five Navy and DHS commands account for 62% of recent awards, with the Navy Naval Supply Systems Command leading in award count (50 awards, $760 thousand combined potential value), while the Coast Guard dominates dollar value ($2.4 million across 29 awards). This concentration reflects Rose Electronics' position as a repetitive supplier of switching and transmission equipment to naval and maritime platforms. The company serves 40 distinct federal customer agencies across the dataset, though Navy and Coast Guard work represents the dominant customer share.

Activity grew from three awards in 2022 to sixteen in 2024, but dropped to four in 2025 and one in 2026, signaling either a timing shift in source data or a decline in procurement velocity. Combined potential value across all 234 awards totals $19.6 million, with $14.2 million obligated (73% of potential value), indicating good payment execution on smaller contracts. No significant recompete cliff is apparent from the purchase-order structure; most awards are transactional, sub-million-dollar buys with short completion windows rather than multi-year task orders at risk of non-renewal.

Rose Electronics subcontracts to major defense primes on higher-value programs. Recent sub-awards include an August 2025 L3Harris Technologies electronic computer manufacturing sub (Big Safari program), an April 2025 Torch Technologies sub for customized Orion FX hybrid matrix systems under GSA OASIS SB for Army Aviation and Missile Center HWIL simulators, and ongoing Lockheed Martin subs supplying KVM switches and Xtensys CAT5 transmitters for USAF and USMC deployment systems (January 2025, May 2024, July 2024 modifications). Additional sub relationships include Northrop Grumman (Advanced Technology Support Program for air and missile defense systems), SAIC (production KVM switches and remote user stations), Astrion Group (Orion XTender and Orion FX matrix switch systems), and Noblis MSD (C2P test site support). Sub work (19 awards, 8% of portfolio) focuses on specialized video and KVM switching systems for simulation, command and control, and platform integration programs across defense customers.

The company's capability portfolio is narrowly focused on hardware manufacturing and supply. Primary NAICS categories reflect this concentration: Computer Storage Device Manufacturing (93 awards), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (20 awards), and Other Computer Peripheral Equipment Manufacturing (17 awards). Top PSC codes are Information Technology Input/Output and Storage Devices (63 awards) and Miscellaneous Communication Equipment (41 awards). Rose Electronics competes as a manufacturer of commodity IT hardware and specialized electronics rather than as an engineering or services firm; contracts specify part numbers, product models (Orion FX switches, Xtensys transmitters, Orion XTender fiber extenders), and delivery rather than labor or design work.

MANUFACTURER OF KEYBOARD/VIDEO/MOUSE (KVM) SWITCHES, 1 TO 16 KVM'S CONTROL 2 TO 1000 CPU'S, NETWORKING SWITCHES, INTELLIGENT, FIBER KVM EXTENDERS, AUTOMATIC AND CODE ACTIVATED DATA SWITCHES. REMOTE COMPUTER CONTROL OVER ETHERNET OR REMOTE DIAL-UP.