R.l. Polk & Co

R.L. Polk & Co., doing business as Publishers Collection Service, is a for-profit automotive data and analytics firm headquartered in Southfield, Michigan. The company has been registered with SAM.gov since August 2001 and specializes in providing comprehensive vehicle registration data, statistics, and analytical services to support federal transportation safety and research initiatives. R.L. Polk & Co. operates as a prime contractor to multiple federal agencies, delivering specialized datasets that enable government entities to conduct evidence-based analysis on vehicle populations, registration trends, electric vehicle specifications, and fleet characteristics.

The company has demonstrated extensive experience delivering diverse automotive data products and services across numerous federal agencies without utilization of small business set-asides. Through prime contract awards, R.L. Polk & Co. has provided vehicle registration statistical reports to the Environmental Protection Agency's Office of Air and Radiation; electric vehicle registration data and analytical services to the Department of Transportation's Immediate Office of the Secretary of Transportation valued at $2.21 million through 2029; a National Vehicle Population Profile license to the Energy Information Administration for $1.15 million through 2028; and automotive data solutions to the Bureau of Economic Analysis for $1.08 million through 2029. The company has also supplied VIntelligence automotive data connectivity solutions and product access to the Bureau of Diplomatic Security through multiple purchase orders. Additional prime contract work includes vehicle mileage reports, automotive credit bank reports, and IHS Markit-Polk production forecasts delivered to various federal agencies. The National Highway Traffic Safety Administration has been R.L. Polk & Co.'s most frequent contracting partner, with numerous delivery orders addressing specialized requirements such as missing vehicle identification number research in crash data, plate-to-VIN conversion API licensing, battery electric vehicle datasets, limousine fleet penetration surveys, and vehicle mileage analyses for electric vehicles. All work performed under these contracts has been accomplished at the contractor's facilities in Michigan and Washington, D.C., with no identified subcontractors.

R.L. Polk & Co. currently holds a single Indefinite Delivery Contract with the National Highway Traffic Safety Administration valued at $6,730,034 with an ultimate completion date of April 13, 2027. This IDC was awarded on April 15, 2022, and does not utilize any small business set-asides. Under this vehicle, NHTSA has issued multiple firm fixed-price delivery orders ranging from approximately $13,818 to $755,000 for national and state-level vehicle registration data, statistics, and related analytical services. Recent delivery orders issued under this IDC include a $238,412 award on December 23, 2025, for 2024 datasets to support NHTSA's analytical requirements; a $429,243 order issued September 30, 2024, for 2023 vehicle datasets; a $142,500 delivery order from September 30, 2024, for a reference dataset of U.S. market vehicles to support pedestrian safety analysis; a $387,681 order for plate-to-VIN conversion API license subscription and support; and a $158,800 award for a comprehensive dataset of battery electric vehicles. Additional delivery orders under this IDC have addressed vehicle mileage data for electric vehicles, passenger vehicle and motorcycle registration data, and missing vehicle identification number research across multiple calendar years. The work performed under these task orders continues to support NHTSA's National Level Vehicle Data/Statistics program and the agency's broader transportation safety mission.