Polaris Sales Inc.

Polaris Sales Inc., a subsidiary of Polaris Industries Inc. and a manufacturer of utility terrain vehicles and specialized military vehicles, operates as a prime contractor delivering off-road and tactical vehicles to the Department of Defense and other federal agencies. The company competes predominantly in full-and-open federal procurement without small-business set-asides, leveraging an established market position as a critical supplier of rugged, high-performance vehicles to the U.S. military.

Polaris Sales operates from headquarters in Medina, Minnesota with manufacturing and operational facilities in Hamel, Minnesota. The company's federal capability portfolio centers on designing, manufacturing, and delivering utility terrain vehicles (UTVs), all-terrain vehicles (ATVs), lightweight tactical all-terrain vehicles (LTATVs), and specialized reconnaissance platforms such as the MRZR-D4. Recent representative prime work includes a $5.4 million delivery order from DoD for MRZR-D4 vehicles and installation (awarded July 23, 2025), a $3.2 million delivery order for utility vehicles from the Defense Department (awarded September 10, 2025), a $15.6 million Air Force delivery order for vehicles and field service representative support (awarded September 29, 2023), and a $9.7 million Air Force delivery order for OP6 and OP7 acquisitions (awarded May 29, 2025). The company also supports civilian agencies: a $99,557 purchase order from U.S. Customs and Border Protection for utility task vehicles for Border Patrol rescue operations (awarded September 30, 2025), and smaller orders from the Smithsonian Institution ($13,784), U.S. Forest Service ($51,687 and $55,000), and Department of Veterans Affairs ($40,688).

Customer concentration is heavily weighted to the Department of Defense. The top five funding agencies by combined potential value account for 54 percent of all awards, led by the Defense Logistics Agency Troop Support Construction and Equipment division (574 awards, $645.5 million combined potential value), United States Special Operations Command (118 awards, $300.2 million), United States Marine Corps (105 awards, $152.6 million), Department of the Air Force (129 awards, $69.9 million), and Department of the Army Materiel Command (48 awards, $47.6 million). By award count, the Defense Logistics Agency Land and Maritime leads with 2,720 awards valued at $28.6 million combined, reflecting high-volume spare-parts and component procurement. The portfolio spans 357 distinct customer agencies; concentration by dollar value is significantly higher than by count, indicating large delivery orders clustered in a smaller set of military customers.

Polaris Sales holds a single-award Indefinite Delivery Vehicle contract with Defense Logistics Agency Troop Support valued at $145.4 million through November 29, 2028, primarily supporting procurement and sustainment of utility terrain vehicles, all-terrain vehicles, and related equipment for military operations. The company places a majority of its delivery orders under this IDV. Beyond the IDV, Polaris Sales participates in the GSA Multiple Award Schedule (3,186 task orders, $115.8 million combined potential value) and sits on several DLA indefinite delivery contracts, including SPE7LX18D0044 (1,682 task orders, $973 thousand combined value) and SPE8EC18D0016 (258 task orders, $66.3 million combined value). The company competes without set-aside protection across all vehicles and represents mainstream commercial and military-spec vehicle manufacturing NAICS codes: Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing accounts for 3,003 awards; All Other Miscellaneous Manufacturing for 2,240; and Light Truck and Utility Vehicle Manufacturing for 374.

Activity has declined from recent peaks—285 awards in 2022 contracted to 59 in 2025 and 6 in 2026 year-to-date—reflecting a shift in award cadence or customer ordering patterns rather than loss of capacity. Eight awards with ultimate completion dates within the next twenty-four months carry combined potential value of $29.1 million and therefore face recompete or renewal exposure. Polaris Sales operates almost entirely as a prime contractor (99 percent of awards); subcontract work is minimal (1 percent, 45 awards). Where the company subcontracts, it delivers vehicle components and equipment to Lockheed Martin, Science Applications International Corporation (SAIC), Booz Allen Hamilton, Applied Research Associates, Arcticom, and Atlantic Diving Supply, typically supplying engines, transmissions, assemblies, spare parts, and engineering support under broader mobility and tactical-vehicle-support programs. Polaris Industries Inc., the parent company, is a for-profit manufacturer of goods registered as a corporate entity and likewise pursues federal contracts as a prime; Polaris Sales operates as a subsidiary entity but does not represent a separate SBA designation or set-aside posture from the parent.