Peterson's, LLC
Denver, CO Doing business as Animal Behavior College Peterson's
- UEI
- VFPBLYHZA1M3
- CAGE
- 1Q1Y3
- Primary NAICS
- 611691 Exam Preparation and Tutoring
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
-
- 611691 Exam Preparation and Tutoring Primary
- 513130 Book Publishers
- 513140 Directory and Mailing List Publishers
- 513210 Software Publishers
- 519210 Libraries and Archives
- 519290 Web Search Portals and All Other Information Services
- 611430 Professional and Management Development Training
- 611519 Other Technical and Trade Schools
- SAM.gov registration date
- Physical address
- 4380 S Syracuse St #200, Denver, CO 80237, USA
- Website
- petersons.com
- Founded
- 1966
- Employees
- 51-250
- Estimated annual revenue
- $500M-$1B
- Industry
-
- Consumer Discretionary
- Consumer Services
- Diversified Consumer Services
- Education Services
- SIC code
- 87 Engineering & Management Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Petersons databases | MICC West Point | $15,700 | |
| Peterson undergraduate and graduate database access | MICC West Point | $15,700 | |
| Peterson's under grad and grad data | MICC West Point | $14,478 | |
| Undergraduate and graduate database licenses | MICC West Point | $12,956 | |
| Graduate data set | MICC West Point | $12,956 |
About Peterson's, LLC
Peterson's, LLC, doing business as Animal Behavior College, is a Denver-based for-profit educational technology company that supplies digital databases and academic training platforms to the Department of Defense and federal civilian agencies as a prime contractor (100% of recent awards), competing full-and-open without set-aside designation.
Peterson's core capability centers on database licensing and online educational resources. The company's largest federal commitment is a $19.7 million definitive contract awarded by the Defense Human Resources Activity on July 30, 2021, running through June 29, 2026, to deliver a computer-adaptive, asynchronous web-based academic skills training platform serving approximately 50,000 military service members annually across basic through pre-college proficiency levels. The platform includes diagnostic assessments, individualized learning paths, instructional modules, collaboration tools, and live and remote instructor-led training options, with performance at Alexandria, Virginia. Peterson's also holds recurring purchase orders with West Point Military Academy for undergraduate and graduate database access — most recently a $48,000 firm fixed-price purchase order awarded March 3, 2026, with completion through March 2, 2029 — reflecting a sustained multi-year relationship centered on digital licensing for West Point's academic and officer development mission.
Customer concentration by award count splits across military education pipelines. The Department of the Navy Bureau of Naval Personnel leads with 23 awards ($2.1 million combined potential value), followed by West Point Military Academy with 16 awards ($249 thousand), and the Naval Education and Training Command with 12 awards ($9.1 million). However, dollar concentration diverges significantly: the Defense Human Resources Activity anchors 81% of combined potential value across the portfolio with five awards totaling $24.8 million, while the GSA Federal Acquisition Service carries a single award valued at $22 million. Peterson's portfolio spans 21 distinct customer agencies and 99 total prime awards, though activity velocity remains low — one to two awards per year since 2021.
Peterson's sits on the GSA Federal Supply Schedule GS02F0030K (26 task orders, $1.4 million combined potential value) and three indefinite delivery contracts with the Library of Congress, each routing multiple task orders. The combined potential value across all awards stands at $83.5 million, with obligated dollars at $30.1 million (36% of potential value). The award footprint clusters in information services and publishing categories — NAICS codes for "All Other Information Services" (28 awards), "Books Printing" (27 awards), and "Internet Publishing and Broadcasting and Web Search Portals" (17 awards) dominate the composition, reflecting Peterson's positioning as a digital content and training platform provider rather than traditional IT services or consulting.
SBA capabilities narrative
For 55 years, Peterson's test prep has helped students, professionals, and service members achieve their academic and professional goals. We offer exam preparation for 175+ standardized tests - ranging from ASVAB to DSST to CLEP. We also offer support for a number of military specific exams, including SIFT, AFOQT, ASTB-E, and the Military Flight Aptitude Tests. Beyond this, Peterson's has test preparation for the GED, GRE, and TOEFL. What's more, we offer test prep for ACT, SAT, PSAT and the SAT subject exams. Peterson's test prep. We develop training, assessment, and curriculum products. We believe that education and learning should be effective, fun, and affordable.
Our test preparation is available online. It is also available through a mobile app for use on Apple iPhone (iOS) and Android.
Peterson's has successfully partnered with a range of US government federal agencies, including:
DANTES
Department of Defense
Air Force Libraries
US Army
DODEA
Quick answers
What is Peterson's, LLC's UEI?
Peterson's, LLC's Unique Entity ID (UEI) in SAM.gov is VFPBLYHZA1M3.
What is Peterson's, LLC's CAGE code?
Peterson's, LLC's CAGE code is 1Q1Y3.
What is Peterson's, LLC's primary NAICS code?
Peterson's, LLC's primary NAICS code is 611691 (Exam Preparation and Tutoring).
Where is Peterson's, LLC located?
Peterson's, LLC's physical address in SAM.gov is 4380 S Syracuse St #200, Denver, CO 80237, USA.
Is Peterson's, LLC registered in SAM.gov?
Yes. Peterson's, LLC's SAM.gov registration is active through September 8, 2027.
What is Peterson's, LLC's most recent federal award?
Peterson's, LLC's most recent federal contract award is Petersons databases (W911SD26PA002), from MICC West Point, on March 3, 2026.
On GovTribe
See Peterson's, LLC's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
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