Paydesk LIMITED
England Doing business as Paydesk
- UEI
- X1CXFNEKVBN8
- CAGE
- U11S3
- Primary NAICS
- 561320 Temporary Help Services
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Tax Exempt)
- NAICS codes registered in SAM.gov
-
- 561320 Temporary Help Services Primary
- 512110 Motion Picture and Video Production
- 512191 Teleproduction and Other Postproduction Services
- 512199 Other Motion Picture and Video Industries
- 512240 Sound Recording Studios
- 512290 Other Sound Recording Industries
- 516110 Radio Broadcasting Stations
- 516120 Television Broadcasting Stations
Show all
- 516210 Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
- 541512 Computer Systems Design Services
- 541612 Human Resources Consulting Services
- 541840 Media Representatives
- 561499 All Other Business Support Services
- 561990 All Other Support Services
- 611420 Computer Training
- 611430 Professional and Management Development Training
- 611513 Apprenticeship Training
- 711410 Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
- 711510 Independent Artists, Writers, and Performers
- SAM.gov registration date
- Physical address
- 14th Floor, 33 Cavendish Square, London W1G 0PW, UK
- Website
- paydesk.co
- Founded
- 2014
- Employees
- 1-10
- Estimated annual revenue
- $0-$1M
- Industry
-
- Information Technology
- Software & Services
- Internet Software & Services
- Internet
- SIC code
- 89 Services, Not Elsewhere Classified
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Freelance support for VOA's language services globally. | US Agency for Global Media | $350,000 | |
| Language services obtain journalist stringers daily to produce and report breaking news stories features longform… | US Agency for Global Media | $350,000 | |
| Language services obtain journalist stringers daily to produce and report breaking news stories features longform… | US Agency for Global Media | $350,000 | |
| Locate, recruit, hire and manage journalists (stringer reporters) and other production and in various cities abroad in… | US Agency for Global Media | $200,000 | |
| Language services obtain journalist stringers daily to produce and report breaking news stories features longform… | US Agency for Global Media | $350,000 |
About Paydesk LIMITED
Paydesk LIMITED, a London-based media services company doing business as Paydesk, provides global freelance journalist talent acquisition, stringer recruitment, and multimedia content production to the U.S. Agency for Global Media (USAGM) as a prime contractor on a competitive, full-and-open basis with no set-aside designations. The company operates exclusively as a prime, with 238 federal awards spanning 2022 through mid-2026, holding no subcontracting role across the award portfolio.
Paydesk's federal footprint concentrates entirely within USAGM's international broadcasting mission. The Voice of America dominates the customer base, accounting for 209 awards carrying $37.8 million in combined potential value—representing 94% of recent awards and 93% of total potential value. The Office of Cuba Broadcasting, another USAGM entity, places 9 awards valued at $1.2 million. USAGM's central Office of Technology Services and Innovation and broader agency accounts add 20 additional awards worth $1.25 million combined. This extreme customer concentration reflects Paydesk's specialized role as VOA's primary vendor for on-demand freelance journalism and multimedia stringer services across 40+ language divisions and geographic regions.
Paydesk's capability portfolio centers on journalist talent sourcing, stringer recruitment and management, breaking news reporting, feature writing, longform documentary production, radio programming, video production, photography, interpretation, translation, specialized payment processing for international journalists, and journalism training. Recent representative contracts include a $350,000 BPA call from VOA awarded July 1, 2026, for journalist stringers to produce breaking news, features, and documentaries globally; a $250,000 BPA call from the Office of Cuba Broadcasting awarded June 1, 2026, to locate, recruit, hire, and manage journalist stringer reporters in international cities; and a $250,000 BPA call from VOA awarded April 1, 2026, to obtain journalist stringers for breaking news and multimedia content production across VOA's language services. Task orders target language-specific reporting for Persian, Somali, Swahili, Hausa, Portuguese, French to Africa, Creole, Afghan, Urdu, Uzbek, Kurdish, Turkish, Indonesian, and Mandarin services, as well as regional initiatives including Ukraine conflict coverage, East Asia operations, Horn of Africa reporting, and Central News Division support.
Vehicle positioning shows Paydesk holds a single-award Blanket Purchase Agreement with Voice of America valued at $250,000 running through August 31, 2027, awarded September 1, 2022. This BPA serves as the parent vehicle for 149 task orders carrying $22.2 million in combined potential value. A second older BPA (951700-18-A-0817) remains active with 52 task orders valued at $14.6 million combined potential. A third vehicle (BBG50A160091) accounts for 17 task orders worth $874,000. All work is performed from Paydesk's Great Britain headquarters.
Activity has modulated significantly in recent years. Awards per year averaged 46–59 contracts annually from 2022 through 2024, but dropped to only 5 awards in 2025 and 13 through mid-2026—a decline driven by a termination for convenience action executed by USAGM on March 25, 2025, that partially deobligated multiple task orders. That action did not constitute full contract closeout; complete closure procedures remain pending. Nine awards with ultimate completion dates within the next twenty-four months carry combined potential value of $2.1 million, representing moderate recompete exposure. Combined obligations across all awards reach $32.8 million against a $40.4 million combined potential value ceiling, reflecting 81% obligation rate across the portfolio.
The vendor competes exclusively in full-and-open competition with no set-aside use. NAICS coding reflects News Syndicates (217 awards) and Independent Artists, Writers, and Performers (19 awards) as the dominant classifications, with PSC codes centered on Support—Professional: Communications (93 awards) and Support—Professional: Other (65 awards), consistent with freelance talent sourcing and content production work.
Quick answers
What is Paydesk LIMITED's UEI?
Paydesk LIMITED's Unique Entity ID (UEI) in SAM.gov is X1CXFNEKVBN8.
What is Paydesk LIMITED's CAGE code?
Paydesk LIMITED's CAGE code is U11S3.
What is Paydesk LIMITED's primary NAICS code?
Paydesk LIMITED's primary NAICS code is 561320 (Temporary Help Services).
Where is Paydesk LIMITED located?
Paydesk LIMITED's physical address in SAM.gov is 14th Floor, 33 Cavendish Square, London W1G 0PW, UK.
Is Paydesk LIMITED registered in SAM.gov?
Yes. Paydesk LIMITED's SAM.gov registration is active through August 4, 2027.
What is Paydesk LIMITED's most recent federal award?
Paydesk LIMITED's most recent federal contract award is Freelance support for VOA's language services globally (95170026K0061), from US Agency for Global Media, on September 28, 2026.
On GovTribe
See Paydesk LIMITED's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
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