New Target, Inc.
Alexandria, VA Doing business as New Target Internet Design & Development New Target Inc.
- UEI
- C97CS1KH1LM9
- CAGE
- 4MCQ0
- Primary NAICS
- 541613 Marketing Consulting Services
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
- SAM.gov registration date
- Physical address
- 6363 Walker Ln #330, Alexandria, VA 22310, USA
- Website
- newtarget.com
- Founded
- 1998
- Employees
- 11-50
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Consumer Discretionary
- Media
- Advertising
- SIC code
- 73 Business Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
About New Target, Inc.
New Target, Inc., doing business as New Target Internet Design & Development, operates as a Subchapter S corporation based in Alexandria, Virginia, split evenly between prime contracts (50% of recent awards) and subcontract work (50%), with a sparse but active footprint in educational support services and custom computer programming for federal customers. The vendor has delivered six awards across two distinct customer agencies over the past fifteen years, with combined potential value of $1.8 million and only $185 thousand obligated to date, suggesting early-stage or demonstration-phase engagement rather than mature production work.
New Target's customer base divides between GSA Federal Acquisition Service (3 awards, $1.8 million combined potential value) and Defense Human Resources Activity (3 awards), with the GSA awards anchoring the dollar value. The two customer agencies account for 100% of tracked awards. Work is predominantly categorized under Educational Support Services (3 awards) and Custom Computer Programming Services (2 awards), with one classification in Other Computer Related Services. The top PSC breakdown shows Support/Management/Advertising (2 awards) and IT and Telecom/Other IT and Telecommunications (1 award), indicating marketing, web, and digital service positioning rather than systems integration or large-scale IT modernization.
As a subcontractor, New Target works under Institute Of International Education Inc., delivering work on two DOD Flagship Grants (both awarded April 2024) and one Project LTC Grant (awarded May 2025). The source does not disclose the dollar values or detailed scope of these sub-awards, but the naming convention ("Flagship Grants - Department of Defense (DOD) New Target, Inc." and "PROJECT LTC GRANT New Target") suggests education, training, or international-education programming under DOD sponsorship routed through IIE as the prime.
Service Contract Inventory data shows minimal federal services activity: one SCI record in FY2024 in the subcontractor role, representing 0.7 FTEs. This reflects either sub-threshold service work, limited SCI-reportable contract volume, or concentration on products and project work outside the SCI reporting scope. The lack of prime SCI records despite three prime awards suggests New Target's prime work may be under-threshold awards, fixed-price delivery, or grant sub-awards not captured in SCI invoicing. The vendor does not appear in any named parent GWAC, BPA, or government-wide vehicle in the source data, and no recompete cliff is evident from the sparse award cadence — three awards since 2024 indicate episodic engagement rather than a large portfolio facing concurrent recompete risk.
Contract vehicles
SBA capabilities narrative
* Internet Strategy
* Web Site and Application Design
* Web Site and Application Development
* Database Design and Development
* Usability and Section 508 Compliance
* Web-Based Training
* Web Hosting
* Online Marketing
Quick answers
What is New Target, Inc.'s UEI?
New Target, Inc.'s Unique Entity ID (UEI) in SAM.gov is C97CS1KH1LM9.
What is New Target, Inc.'s CAGE code?
New Target, Inc.'s CAGE code is 4MCQ0.
What is New Target, Inc.'s primary NAICS code?
New Target, Inc.'s primary NAICS code is 541613 (Marketing Consulting Services).
Where is New Target, Inc. located?
New Target, Inc.'s physical address in SAM.gov is 6363 Walker Ln #330, Alexandria, VA 22310, USA.
Is New Target, Inc. registered in SAM.gov?
Yes. New Target, Inc.'s SAM.gov registration is active through January 12, 2027.
Which contract vehicles does New Target, Inc. hold?
New Target, Inc. holds a place on 3 federal contract vehicles, including IT-70, MAS and PSS.
On GovTribe
See New Target, Inc.'s full federal record
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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