Madison East DBL Lodging Investors, LLC

Madison East DBL Lodging Investors, LLC, doing business as Madison East Doubletree, is a small for-profit limited-liability hospitality company based in Madison, Wisconsin that provides temporary military berthing and hotel accommodations to the federal government as a prime contractor, operating exclusively under Blanket Purchase Agreements with the Navy Reserve and Air Force. The vendor competes across all set-aside categories — roughly 40% of recent task orders carry total small business set-asides while the remainder compete full-and-open — but is not itself an SBA-designated small disadvantaged business, 8(a), HUBZone, SDVOSB, WOSB, or other protected category; it qualifies as a small business by size alone under NAICS 721110 (Hotels Except Casino Hotels and Motels) and PSC code for lodging services.

Madison East Doubletree's federal work centers exclusively on temporary lodging for military reservists and guardsmen conducting Inactive Duty Training drills, unit training assemblies, and regional security events within 50 miles of Madison, Wisconsin, and at secondary performance locations including Hurricane, West Virginia. Recent representative awards include a $6,490 Navy Reserve BPA call for berthing January 7–10, 2026 (issued October 2025, ultimate completion December 30, 2026), a $17,352 Air Force BPA call for Air National Guard lodging through September 30, 2022 (issued April 27, 2022), and a $7,920 Air Force total-small-business-set-aside contract for single or double occupancy accommodations through December 31, 2022 (issued October 1, 2022). Individual task orders typically range from $550 to $6,900 and are firm-fixed-price contracts for 1–4 night stays providing between 4 and 70 hotel rooms per booking.

Customer concentration is heavily weighted to the Navy Reserve. The Department of the Navy Reserve accounts for 34 awards (58% of the vendor's recent footprint) carrying $882 thousand in combined potential value, with an additional 4 awards ($11 thousand combined value) flowing through Navy Operational Support Centers. The Department of the Air Force places the second-tier volume at 18 awards ($218 thousand combined potential value), predominantly total-small-business-set-aside calls for Air Force Reserve and Air National Guard drills and unit training assemblies through 2023. The Army Wisconsin National Guard and Department of the Army account for the remaining 2 awards ($8 thousand combined potential value). The two rankings align closely — volume and dollar concentration both point to Navy Reserve as the dominant and singular strategic customer.

Madison East Doubletree holds five active BPA vehicles, all Navy Reserve or Air Force multiple-award agreements: a $200,000 Navy Reserve BPA (N6833026AMD01, awarded October 1, 2025, completion September 30, 2026) with 8 task orders totaling $21 thousand; a $200,000 Navy Reserve BPA (N6833025AMD01, awarded October 1, 2024, completion September 30, 2025) with 9 task orders totaling $36 thousand; a $200,000 Navy Reserve BPA (N6833024AMD01, awarded October 1, 2023, completion September 30, 2024) with 13 task orders totaling $25 thousand; a $45,000 Air Force BPA (W50S9F22A0007, awarded January 1, 2022, completion December 31, 2022) with 5 task orders totaling $38 thousand; and a $34,250 Air Force BPA (W50S9F23A0008, awarded January 1, 2023, completion December 31, 2023) with 7 task orders totaling $32 thousand. All vehicles are multiple-award structures with no small business set-aside reservations at the IDV level; individual task orders are issued both set-aside and full-and-open.

Activity has grown steadily — five awards in 2021 to sixteen in 2024, leveling to fourteen in 2025 — with eight awards (combined potential value $21 thousand) reaching ultimate completion within the next twenty-four months. This modest recompete exposure reflects the narrow customer base and the routine annual renewal posture of the underlying BPA vehicles, which roll forward with consistent $200,000 and smaller ceilings. The vendor has not served as a subcontractor on any federal work in the source data; 100% of awards are prime positions. Madison East Doubletree operates at a sub-million-dollar scale with $1.1 million in combined potential value across all 58 awards and only $184 thousand in obligated dollars to date (16% drawn), indicating that most task orders are small, short-duration calls generating minimal cash flow relative to the BPA ceiling values. The vendor's footprint is geographically concentrated in the Madison area with secondary mobilization to West Virginia, and its federal customer set is narrow enough that loss of the Navy Reserve relationship would represent existential business risk.