Liftnow Automotive Equipment Corp

Liftnow Automotive Equipment Corp, a self-certified small disadvantaged business headquartered in Cortlandt Manor, New York, supplies vehicle lifts, compressors, tire-changing equipment, and allied automotive maintenance infrastructure to federal agencies exclusively as a prime contractor on small-business set-asides and full-and-open purchase orders. The company is a Subchapter S Corporation structured as a for-profit business entity; it competes predominantly under Total Small Business set-asides, which account for the majority of its recent award footprint.

Liftnow's capability portfolio centers on industrial vehicle lifts — platform lifts, 2-post and 4-post lifts, wireless portable column lifts — and supporting automotive maintenance equipment including air compressors, tire changers, wheel balancers, and wheel alignment systems. Recent representative work includes a $143,444 definitive contract awarded by TACOM Life Cycle Management Command in October 2025 for a 78,000-pound-capacity drive-on/drive-off platform lift system with pit-mounting and installation at Red River Army Depot in Texarkana, Texas; a $269,944 purchase order from Air Mobility Command (September 2024) for two 30,000-pound 2-post lifts and two 60,000-pound 4-post lifts at Diego Garcia; a $249,660 award from Army Reserve Command (November 2023) for MAHLE CML-9 wireless mobile lifts; and a $435,996 definitive contract from GSA Federal Acquisition Service (February 2023) for 36 Gray Manufacturing vehicle lifts.

Customer concentration is diffuse across Department of Defense and civilian agencies. The top five customers by combined potential value account for 74 percent of the award portfolio: Army Reserve Command leads with four awards valued at $960 thousand, followed by GSA Federal Acquisition Service ($872 thousand across two awards), Department of the Army ($462 thousand), Defense Logistics Agency Land and Maritime ($265 thousand), and Air National Guard ($177 thousand). Across the full 33-award prime footprint, Liftnow has transacted with 23 distinct federal agencies, including the Department of the Interior, Department of Veterans Affairs, Department of Homeland Security Customs and Border Protection, U.S. Navy Reserve, Naval Sea Systems Command, and Department of Agriculture. The vendor holds positions on a GSA Indefinite Delivery Contract (SPE7L321D60WQ, one task order worth $5 thousand) and an Army BPA (W912JB20A0007, one task order worth $112 thousand), though these represent minimal vehicle utilization relative to the direct purchase-order footprint.

Activity has grown from two awards in 2021 to an eleven-award peak in 2023, contracting to two awards in 2024 and rising to five in 2025. Combined potential value across all 33 awards stands at $3.7 million, with $2.7 million obligated (72 percent). Only one award faces ultimate completion within the next twenty-four months, carrying $22 thousand in potential value, signaling minimal near-term recompete exposure. NAICS concentration aligns with the product mix: 9 awards are coded to Elevator and Moving Stairway Manufacturing (333923), 4 to Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing, and 3 to Air and Gas Compressor Manufacturing; 22 awards are classified under PSC Motor Vehicle Maintenance and Repair Shop Specialized Equipment. The vendor operates with no subcontract footprint — all 33 awards are prime contracts.