J.j. Keller & Associates, Inc.
Neenah, WI Doing business as JJ Keller & Associates Inc. J.j. Keller & Associates, Inc.
- UEI
- ZZMTNQD6M4B3
- CAGE
- 8T740
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Corporate Entity (Not Tax Exempt)
- NAICS codes registered in SAM.gov
-
- 541690 Other Scientific and Technical Consulting Services Primary
- 322230 Stationery Product Manufacturing
- 323117 Books Printing
- 339940 Office Supplies (except Paper) Manufacturing
- 339950 Sign Manufacturing
- 339999 All Other Miscellaneous Manufacturing
- 423860 Transportation Equipment and Supplies (except Motor Vehicle) Merchant Wholesalers
- 541611 Administrative Management and General Management Consulting Services
Show all
- 541612 Human Resources Consulting Services
- 541614 Process, Physical Distribution, and Logistics Consulting Services
- 541618 Other Management Consulting Services
- 561499 All Other Business Support Services
- 611420 Computer Training
- 611430 Professional and Management Development Training
- 611710 Educational Support Services
- SAM.gov registration date
- Physical address
- 3003 Breezewood Ln, Neenah, WI 54956, USA
- Website
- jjkeller.com
- Founded
- 1953
- Employees
- 1K-5K
- Estimated annual revenue
- $500M-$1B
- Industry
-
- Industrials
- Transportation
- SIC code
- 96 Administration of Economic Programs
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Purchase of emergency response guides for training. | Federal Law Enforcement Training Center | $15,463 | |
| Training materials | Federal Law Enforcement Training Center | $21,270 | |
| Provide safety suite software in support of blue ridge parkway ashville, north carolina. | Southeast Region | $37,500 | |
| Blue ridge parkway 2024 safety management suite | Southeast Region | $37,500 | |
| DOD hazard flip signs | Department of the Army | $480 |
About J.j. Keller & Associates, Inc.
JJ Keller & Associates Inc., a Wisconsin-based for-profit Subchapter S manufacturer, supplies safety and compliance products, training materials, and identification placards to federal agencies as a prime contractor across full-and-open competitions with no set-aside designations. The company competes predominantly through the General Services Administration's Multiple Award Schedule and supply schedule vehicles, delivering hazard identification plates compliant with Title 49 CFR 172.519, safety management software suites, training curricula covering OSHA and bloodborne pathogen protocols, and regulatory compliance documentation.
JJ Keller's customer concentration is extreme and represents a structural dependency. The GSA Federal Acquisition Service accounts for 1,789 of 2,017 prime awards (88% of the prime footprint) and $10.1 million of the $15 million combined potential value (67% of all dollars)—a classic high-volume, low-dollar transactional pattern. The Department of Transportation Federal Motor Carrier Safety Administration anchors the second-largest dollar position at $1.4 million across three awards, while the National Park Service Southeast Region has placed five awards worth $139 thousand for Blue Ridge Parkway safety management software ($37,500 orders in 2024 and 2025, plus a $42,450 2023 award). The Federal Law Enforcement Training Center purchased training materials for $21,270 in April 2026. Collectively, the top five customer agencies by potential value represent 78% of all dollars, driven almost entirely by GSA's high-velocity ordering against supply schedules.
Recent activity reveals a sharp contraction. JJ Keller averaged less than one award per year from 2022 to 2026 (1, 314, 3, 2, and 1 awards respectively), with 2023 as an obvious outlier. That spike appears driven by the massive GSA placard ordering campaign in March–June 2023, when the vendor received several hundred small purchase orders for aluminum flip identification plates ranging from $24 to $2,959. The 2023 surge masks an otherwise flat to declining trajectory; only two awards carry ultimate completion dates within the next twenty-four months, combined potential value $59 thousand, leaving minimal recompete exposure near term. The vendor's award portfolio is characterized by sign manufacturing (1,425 awards on NAICS 327300) and metal product fabrication (433 awards), with secondary revenue from training and compliance publishing (51 and 6 awards respectively).
JJ Keller subcontracts to HII Mission Technologies Corp on regulatory compliance and DOT compliance services, with awards in September 2024 and September 2025 tied to fleet training and operations-and-maintenance support, but the sub share is negligible—three awards of 2,020 total (0.1% of the prime footprint). The vendor's real franchise sits on GSA MAS (1,113 task orders, $1.1 million) and the Sports, Promotional, Outdoor, Recreation Trophies and Signs vehicle (1,049 task orders, $411 thousand), where procurement is high-frequency and transactional. Federal Supply Schedule GS10F0055K carries $1.3 million across eight task orders, suggesting occasional larger orders. Seaport Next Generation participation (2 task orders) represents minimal defense exposure.
Contract vehicles
Quick answers
What is J.j. Keller & Associates, Inc.'s UEI?
J.j. Keller & Associates, Inc.'s Unique Entity ID (UEI) in SAM.gov is ZZMTNQD6M4B3.
What is J.j. Keller & Associates, Inc.'s CAGE code?
J.j. Keller & Associates, Inc.'s CAGE code is 8T740.
What is J.j. Keller & Associates, Inc.'s primary NAICS code?
J.j. Keller & Associates, Inc.'s primary NAICS code is 541690 (Other Scientific and Technical Consulting Services).
Where is J.j. Keller & Associates, Inc. located?
J.j. Keller & Associates, Inc.'s physical address in SAM.gov is 3003 Breezewood Ln, Neenah, WI 54956, USA.
Is J.j. Keller & Associates, Inc. registered in SAM.gov?
Yes. J.j. Keller & Associates, Inc.'s SAM.gov registration is active through May 14, 2027.
Which contract vehicles does J.j. Keller & Associates, Inc. hold?
J.j. Keller & Associates, Inc. holds a place on 2 federal contract vehicles, including MAS.
What is J.j. Keller & Associates, Inc.'s most recent federal award?
J.j. Keller & Associates, Inc.'s most recent federal contract award is Purchase of emergency response guides for training (70LGLY26PGLB00257), from Federal Law Enforcement Training Center, on August 4, 2026.
On GovTribe
See J.j. Keller & Associates, Inc.'s full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Subcontracting relationships
- Funding analysis by agency, NAICS and set-aside
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