GFR Media, LLC
Guaynabo Doing business as El Nuevo DIA GFR Media LLC
- UEI
- ZLJQC8L4EEM3
- CAGE
- 1S2K7
- Primary NAICS
- 513110 Newspaper Publishers
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- NAICS codes registered in SAM.gov
- Corporate family
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GFR Media, LLC
ZLJQC8L4EEM3
- A+: Education And Consulting Solutions LLC C873T6DQHSU5
- Emotions Production, LLC NGPNB4MS1CS5
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GFR Media, LLC
ZLJQC8L4EEM3
- SAM.gov registration date
- Physical address
- Av. El Caño, Guaynabo, Puerto Rico
- Website
- elnuevodia.com
- Founded
- 1970
- Employees
- 251-1K
- Estimated annual revenue
- $50M-$100M
- Industry
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- Consumer Discretionary
- Media
- Publishing
- SIC code
- 27 Printing & Publishing
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Recent federal awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| The purpose of this order is for newspaper publication services under blanket purchase agreement 70FBR225A00000006 for… | FEMA Region 2 | $1,677 | |
| The purpose of this contract is for newspaper publication services under BPA 70FBR225A00000006 for the FEMA… | FEMA Region 2 | $1,677 | |
| The purpose of this contract is for newspaper publication services under BPA 70FBR225A00000006 for the FEMA… | FEMA Region 2 | $1,677 | |
| The purpose is for newspaper publication services for the environmental & historical preservation notice of availability… | FEMA Region 2 | $3,355 | |
| Publication under blanket purchase agreement 70FBR222A00000012 of FEMA environmental & historical preservation (EHP)… | FEMA Region 2 | $3,355 |
About GFR Media, LLC
GFR Media, LLC, doing business as El Nuevo DIA, is a Hispanic American-owned minority business based in Guaynabo, Puerto Rico that provides newspaper publication services and facilities leasing to federal agencies as a prime contractor, predominantly competing under full-and-open and total small business set-aside designations. The company operates as a limited liability partnership and holds two subsidiaries: A+ Education and Consulting Solutions LLC (minority-owned) and Emotions Production, LLC (self-certified small disadvantaged business).
GFR Media's federal footprint centers on two distinct capability lines. The primary business involves publishing environmental and historical preservation public notices for the Federal Emergency Management Agency in support of disaster recovery and compliance with the National Environmental Policy Act and National Historic Preservation Act. The company holds two single-award BPAs with FEMA: BPA 70FBR222A00000012 (ceiling $130,842.66, ultimate completion April 21, 2025) and BPA 70FBR225A00000006 (ceiling $129,698.66, ultimate completion May 18, 2028). Representative task orders under these agreements include a $3,354.94 firm fixed-price call from September 2025 for publishing a Notice of Availability for the Parcelas Comunas Flood Reduction Project environmental assessment in Yabucoa, Puerto Rico, and a $1,677.47 call from June 2026 for publishing an Environmental Assessment public notice for the Environmental & Historical Preservation Division. The second capability line, representing the dominant dollar concentration, involves facilities leasing. Under GSA Basic Ordering Agreement GS02B19158 (ceiling $106.3 million), GFR Media has received seven task orders totaling $106.3 million combined potential value from GSA's Public Buildings Service Central Office Office of Leasing.
Customer concentration heavily favors GSA by dollars—the General Services Administration accounts for 88% of combined potential value across all awards—while FEMA dominates by transaction volume. The Federal Emergency Management Agency has issued 12 awards totaling $289 thousand in combined potential value, the Department of the Army Puerto Rico Army National Guard has placed 11 awards valued at $118 thousand, and the Department of the Treasury's National Advisory Council on International Monetary and Financial Problems has issued 8 awards worth $141 thousand. The portfolio spans 13 distinct federal customer agencies over a 22-year period (first award February 2004, most recent June 2026).
Activity has declined sharply in the past five years, declining from four awards in 2022 to one in 2026 year-to-date. Combined potential value across all 65 awards stands at $122 million, but only $1.4 million (1%) has been obligated, reflecting the presence of large ceiling agreements against which few or small task orders have been drawn. The vendor maintains no subcontract relationships and operates exclusively as a prime contractor (100% prime awards). Award classification by product and service codes emphasizes newspapers and periodicals (10 awards), support-management advertising (34 awards), and facilities leasing operations (3 awards), with top NAICS categories including Newspaper Publishers (29 awards) and Lessors of Nonresidential Buildings (8 awards).
SBA capabilities narrative
As a leading force in the industry, we specialize in delivering high-quality print and digital media solutions. Our commitment to excellence extends across the realms of editorial and content creation, ensuring that our readers are consistently informed with engaging and timely local and international news. Beyond news reporting, we offer a platform for businesses to shine through our strategic advertising services, providing carefully curated ad space and impactful display ads. Whether you seek reliable news sources or effective advertising solutions, we are your go-to destination.
Quick answers
What is GFR Media, LLC's UEI?
GFR Media, LLC's Unique Entity ID (UEI) in SAM.gov is ZLJQC8L4EEM3.
What is GFR Media, LLC's CAGE code?
GFR Media, LLC's CAGE code is 1S2K7.
What is GFR Media, LLC's primary NAICS code?
GFR Media, LLC's primary NAICS code is 513110 (Newspaper Publishers).
Where is GFR Media, LLC located?
GFR Media, LLC's physical address in SAM.gov is Av. El Caño, Guaynabo, Puerto Rico.
Is GFR Media, LLC registered in SAM.gov?
Yes. GFR Media, LLC's SAM.gov registration is active through November 24, 2026.
What is GFR Media, LLC's most recent federal award?
GFR Media, LLC's most recent federal contract award is The purpose of this order is for newspaper publication services under blanket purchase agreement 70FBR225A00000006 for… (70FBR226F00000029), from FEMA Region 2, on September 8, 2026.
On GovTribe
See GFR Media, LLC's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
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