GFR Media, LLC
Guaynabo Doing business as El Nuevo DIA
- UEI
- ZLJQC8L4EEM3
- CAGE
- 1S2K7
- Primary NAICS
- 513110 Newspaper Publishers
- SAM.gov registration
- Active through
Company facts
- FY2025 rankings
- Self-certified in SAM.gov
- Entity structure
- Partnership or Limited Liability Partnership
- Other NAICS codes in SAM.gov
- Corporate family
-
-
- A+: Education And Consulting Solutions LLC · Guaynabo, Guaynabo C873T6DQHSU5
- NGPNB4MS1CS5
-
- SAM.gov registration date
- Physical address
- Av. El Caño, Guaynabo, Puerto Rico
- Website
- elnuevodia.com
- Founded
- 1970
- Employees
- 251-1K
- Estimated annual revenue
- $50M-$100M
- Industry
-
- Consumer Discretionary
- Media
- Publishing
- SIC code
- 27 Printing & Publishing
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $5,032 |
| FY2025 | $6,710 |
| FY2024 | $6,710 |
| FY2023 | $8,724 |
Top agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Homeland Security | $5,032 |
Contract awards
Latest 5 listed here. See the rest on GovTribe.
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About the company
GFR Media, LLC, doing business as El Nuevo DIA, is a minority-owned, Hispanic American-owned news media and advertising company based in Guaynabo, Puerto Rico, operating as a 100% prime contractor with federal agencies. The vendor competes under a Total Small Business set-aside posture on approximately half its recent awards and full-and-open on the remainder, with no subcontractor footprint in the source.
GFR Media's federal work concentrates on two capability streams: newspaper publication services for environmental and historical preservation compliance notices, and facility leasing and real-estate advertising. The Environmental and Historical Preservation (EHP) work anchors the majority of the vendor's activity — publishing public notices required under the National Environmental Policy Act and National Historic Preservation Act in support of FEMA disaster recovery operations across Puerto Rico. Representative EHP awards include a $3,354.94 firm fixed-price call on October 31, 2024, under FEMA BPA 70FBR222A00000012 for floodplain management and wetland protection notices; a $1,677.47 Total Small Business call on October 29, 2025, for Section 106 Review and Memoranda of Agreement notices; and a $3,354.94 Total Small Business call on September 13, 2025, for an Environmental Assessment notice for the Parcelas Comunas Flood Reduction Project in Yabucoa, Puerto Rico. In the facility-leasing domain, GFR Media holds a single $106.3 million Basic Ordering Agreement (GS02B19158) with GSA's Public Buildings Service Central Office Office of Leasing, representing lease and advertising services.
Customer concentration is heavily skewed toward GSA by potential value — the Public Buildings Service leasing BOA alone accounts for $106.3 million (88% of combined potential value across all recent awards), despite FEMA ranking first in award count with thirteen awards valued at $291 thousand. The Department of the Army Puerto Rico Army National Guard (eleven awards, $118 thousand) and the Department of the Treasury National Advisory Council on International Monetary and Financial Problems (eight awards, $141 thousand) round out the active customer set. The vendor holds four parent vehicles: two single-award FEMA BPAs for EHP notices (BPA 70FBR222A00000012, ceiling $130.8 thousand through April 21, 2025; BPA 70FBR225A00000006, ceiling $129.7 thousand through May 18, 2028), one GSA BOA for facility leasing and advertising (GS02B19158, $106.3 million), and one additional FEMA BPA for EHP services (BPA 70FBR221A00000002, two task orders valued at $5 thousand).
Activity has remained flat since 2022, averaging three to four awards per year with minimal obligated value relative to potential value (1% ratio suggests substantial task-order ceiling exposure). Only one award (combined potential value $2 thousand) reaches completion within the next twenty-four months, presenting minimal recompete cliff risk. GFR Media holds two minority-owned, Hispanic American-owned subsidiaries: A+ Education and Consulting Solutions LLC and Emotions Production LLC, both self-certified small disadvantaged businesses, though neither subsidiary appears in the source's award history. The vendor's primary NAICS spread is Newspaper Publishers (29 awards) and Lessors of Nonresidential Buildings except Miniwarehouses (eight awards), with PSC concentration in Support–Management Advertising (35 awards) and Newspapers and Periodicals (ten awards), reflecting the publication and real-estate services mix.
SBA capabilities narrative
As a leading force in the industry, we specialize in delivering high-quality print and digital media solutions. Our commitment to excellence extends across the realms of editorial and content creation, ensuring that our readers are consistently informed with engaging and timely local and international news. Beyond news reporting, we offer a platform for businesses to shine through our strategic advertising services, providing carefully curated ad space and impactful display ads. Whether you seek reliable news sources or effective advertising solutions, we are your go-to destination.
Quick answers
Is GFR Media, LLC registered in SAM.gov?
Yes. GFR Media, LLC's SAM.gov registration is active through November 24, 2026.
How much has GFR Media, LLC received in federal contracts?
Federal contracts obligated $6,710 to GFR Media, LLC in fiscal year 2025 and $27,176 in fiscal years 2023 through 2027.
How does GFR Media, LLC rank among federal contractors?
GFR Media, LLC ranked #30 in NAICS 51311 in FY2025.
What is GFR Media, LLC's most recent federal award?
GFR Media, LLC's most recent federal contract award is The purpose of this order is for newspaper publication services under blanket purchase agreement 70FBR225A00000006… (70FBR226F00000029), from FEMA Region 2, on September 8, 2026.
On GovTribe
See GFR Media, LLC's full federal record
- Federal contract awards
- IDV awards
- Funding analysis by agency, NAICS and set-aside
- Similar vendors