Naomi Crellin
Bowie, MD Doing business as Storycraft Lab, LLC
- UEI
- HE48JLKQNLJ4
- CAGE
- 7RX24
- Primary NAICS
- 611430 Professional and Management Development Training
- SAM.gov registration
- Active through
Company facts
- Self-certified in SAM.gov
- Entity structure
- Sole Proprietorship
- Other NAICS codes in SAM.gov
- SAM.gov registration date
- Physical address
- 12900 10th St, Bowie, MD 20720, USA
- Website
- storycraftlab.com
- Founded
- 2015
- Employees
- 1-10
- Estimated annual revenue
- $1M-$10M
- Industry
-
- Information Technology
- Software & Services
- Software
- Graphic Design
- SIC code
- 80 Health Services
- Profiles
Registration and certifications come from SAM.gov and the SBA; company details from public web sources. Updated .
Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $0 |
| FY2025 | $0 |
| FY2024 | $0 |
| FY2023 | $126,000 |
Contract vehicles
Contract awards
| Award | Agency | Obligated | Awarded |
|---|---|---|---|
| Informational panels, signage and wayfinding | Shared Services Center | $126,000 | |
| Purchase Order F17PO5500000367752 | Smithsonian Institution | $76,800 |
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| Learnitude Inc. | Washington, DC | 541611 Administrative Management and General Management Consulting Services |
| Skye Multimedia | Flemington, NJ | 611430 Professional and Management Development Training |
| Archie Interactive Learning Solutions, LLC | Falls Church, VA | 611430 Professional and Management Development Training |
| Bulldog Consulting Services LLC | Fort Wayne, IN | 541611 Administrative Management and General Management Consulting Services |
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About the company
Naomi Crellin, doing business as Storycraft Lab, LLC, operates as a woman-owned small business sole proprietorship providing training facilitation, interpretive programming, and executive presentation services to federal agencies as a prime contractor on GSA schedules and task orders. The vendor holds a position on the GSA Multiple Award Schedule (MAS) and has delivered informational signage and wayfinding design work to civilian agencies, competing exclusively in full-and-open procurement.
Storycraft Lab's recent award footprint spans three agencies. The GSA Federal Acquisition Service anchors the current potential value at $500 thousand through a multiple-award Federal Supply Schedule contract issued September 4, 2025 and running through September 3, 2030; the Shared Services Center (NASA) awarded $126 thousand for informational panels, signage, and wayfinding under a Total Small Business set-aside purchase order with ultimate completion on September 19, 2024; and the Smithsonian Institution awarded $77 thousand for work in the professional development and specialized design space. Combined potential value across all three awards totals $703 thousand, with $203 thousand obligated to date.
On the MAS schedule, Storycraft Lab operates four active labor categories spanning Training Facilitator roles and Executive Lead or Keynote Presenter positions. The pricing spectrum ranges from $113.35 per hour for a bachelor's-degree Interpretive Specialist with two years of experience through $283.38 per hour for a master's-degree Executive Lead and Keynote Presenter with ten years of experience, with mid-range categories (Interpretive Manager, Director) at $170.03 and $181.36 per hour respectively. No security-cleared roles are offered; all positions require no clearance. This labor portfolio positions Storycraft Lab for training delivery, interpretive programming, and high-level presentation work across federal agencies without facility-based or classified work constraints.
Activity is episodic; the vendor has placed one award per year across the three-year window shown (2017, 2023, 2025), with no systematic growth trajectory or sub-award activity. One award (the Shared Services Center purchase order) reached completion in September 2024. The current MAS schedule runs through September 2030 and represents the vendor's primary active contracting vehicle, available to federal agencies nationwide for task-order placement against published rates.
SBA capabilities narrative
Event and Experience Design, Meeting Planning and Marketing and Communications Strategy.
Quick answers
Is Naomi Crellin registered in SAM.gov?
Yes. Naomi Crellin's SAM.gov registration is active through May 14, 2027.
Which contract vehicles does Naomi Crellin hold?
Naomi Crellin holds a place on 1 federal contract vehicle: MAS.
How much has Naomi Crellin received in federal contracts?
Federal contracts obligated $126,000 to Naomi Crellin in fiscal years 2023 through 2027.
What is Naomi Crellin's most recent federal award?
Naomi Crellin's most recent federal contract award is Informational panels, signage and wayfinding (80NSSC23PB705), from Shared Services Center, on July 1, 2023.
On GovTribe
See Naomi Crellin's full federal record
- Federal contract awards
- IDV awards
- Contract vehicles
- Funding analysis by agency, NAICS and set-aside
- Similar vendors