Buffalo Rock Co

Buffalo Rock Co Pensacola Division, doing business as Pepsico, supplies commercial beverage products—sports drinks, carbonated sodas, beverage bases, and specialty drinks—to the Defense Logistics Agency Troop Support Subsistence division as a prime contractor on full-and-open competitive awards with no set-aside designations. The vendor is a for-profit child entity of Buffalo Rock Co (headquartered in Birmingham, Alabama), a manufacturer of goods and bottling company, and operates from Pensacola, Florida.

The vendor's entire federal footprint concentrates on beverage supply to military dining facilities and troop readiness operations. Of 1,359 total prime awards recorded, the Defense Logistics Agency Troop Support Subsistence accounts for 1,338 awards and $32.1 million combined potential value—representing 100% of award count concentration and 99% of combined potential value. The remaining volume comprises 15 awards to the Defense Commissary Agency and 1 award to the Department of the Air Force Special Operations Command for $25 thousand. Across recent years, activity has grown from 114 awards in 2022 to 214 in both 2024 and 2025, with 79 awards recorded through April 2026. Combined potential value stands at $32.3 million against $1.4 million in obligated dollars (4% of potential value), reflecting the high number of small individual delivery orders and BPA calls characteristic of subsistence procurement.

Buffalo Rock Co's capability framing rests on delivery of branded commercial beverages: Gatorade (multiple flavors including Fruit Punch, Orange, and G2), Pepsi-Cola, Dr. Pepper, Mountain Dew, Canada Dry ginger ale, Mug Root Beer, Sunkist Orange, beverage bases in cola, lemon-lime, and lemonade formulations (both sweetened and sugar-free variants), iced tea, and potable water. Recent representative awards include a $2.9 million BPA call for Fierce Grape sports drink (September 22, 2025), a $3.5 million BPA call for the same product (September 29, 2025), and numerous delivery orders for Gatorade Fruit Punch and other products typically valued between $38 and $268 each. A single-award Indefinite Delivery Contract with DLA Troop Support Subsistence valued at $4.9 million and extending through September 2030 was awarded September 28, 2025; prior IDCs with DLA carried $4.9 million ceilings through January 2029 and December 2029.

The vendor's parent-vehicle position centers on five DLA vehicles: a Blanket Purchase Agreement (SPE30021A9426) carrying 534 task orders and $586 thousand combined potential value; Indefinite Delivery Contracts SPE30015D9239 (210 task orders, $35 thousand), SPE30020D9210 (136 task orders, $66 thousand), SPM30011D9421 (123 task orders, $77 thousand), and SPE30024D9208 (83 task orders, $17 thousand). All awards are firm fixed-price deliveries with completion dates typically two to fifteen days after issuance, reflecting rapid-fulfillment military subsistence procurement patterns. Place of performance is uniformly Pensacola, Florida. The vendor competes exclusively under full-and-open procurement with no set-aside designations, positioning it as a qualified commercial beverage distributor capable of competing directly in the Defense Department's open market for subsistence supplies. Buffalo Rock Co has maintained continuous federal contractor registration since October 2001, establishing a twenty-four-year presence in defense beverage supply.