Regional Agricultural Promotion Program

The Regional Agricultural Promotion Program (RAPP) is available to nonprofit U.S. agricultural trade organizations, nonprofit state regional trade groups (SRTGs), U.S. agricultural cooperatives, and state agencies and is intended to foster healthy ex

The RAPP is a cost share program that reimburses nonprofit U.S. agricultural trade organizations, nonprofit state regional trade groups (SRTGs), U.S. agricultural cooperatives, and state agencies that conduct approved market development activities to foster healthy exports and market diversification by encouraging the development, maintenance, and expansion of diverse commercial export markets for United States agricultural commodities and products.

Applicants must be either a nonprofit U.S. agricultural trade organization, a State Regional Trade Group, a U.S. agricultural cooperative, or a state government agency.

Applicants to RAPP must submit a marketing plan that outlines their proposed activities and resource request. Full application requirements and details are provided in the program Notice of Funding Opportunity available on Grants.gov.

Regional Agricultural Promotion Program (RAPP) funds are authorized through program agreements that provide for reimbursement of eligible program expenses in a Unified Export Strategy application approved by the Foreign Agricultural Service (FAS), the agency that administers the program for the Commodity Credit Corporation (CCC). RAPP participants may receive assistance for either generic or brand promotion activities. Program funds help finance activities such as consumer advertising, point of sale demonstrations, public relations, trade servicing activities, participation in trade fairs and exhibits, market research, and technical assistance.

Applicants will have up to five years to complete their programs. Any activities not completed or funding not claimed when the agreements expire will be lost.

Executive Order 12372, Intergovernmental Review of Federal Programs, may be applicable to awards resulting from this announcement. USDA implemented the Executive Order in 2 CFR 415.5. USDA/FAS may require applicants selected for funding to provide a copy of their application to their State Point of Contact (SPOC) for review. These reviews are not required before submitting an application. Only applicants that USDA/FAS selects for funding under this announcement are subject to the Intergovernmental Review requirement. For more information about USDA's implementation for Intergovernmental Review, please visit https://www.usda.gov/ocfo/federal-financial-assistance-policy/intergovernmental-review#:~:text=Executive%20Order%20(EO)%2012372%2C,of%20proposed%20Federal%20financial%20assistance.

RAPP funding announcements will be made periodically and will be posted to Grants.gov. The funding announcements will detail the application requirements and deadlines. All applications must be submitted through the FAS Unified Export Strategy system, which is available through the FAS agency website.

RAPP funding announcements will be made periodically and will be posted to Grants.gov. The funding announcements will detail the application requirements and deadlines, and will detail the criteria that will be used to review and evaluate applications.

Proposals are evaluated by FAS, using the review and evaluation criteria outlined in the funding announcements.

RAPP funding announcements will be made periodically and will be posted to Grants.gov. The funding announcements will detail the application requirements and deadlines.