WTAMU Digital Billboard

The Texas A&M University System (A&M System) is soliciting proposals on behalf of West Texas A&M University (WTAMU) for a business opportunity to enter into a long-term ground lease for the installation and operation of a 2-sided, full-color, outdoor advertising LED digital billboard located at 23rd Street and between 3rd and 4th Avenues in Canyon, Texas. The selected Respondent will be responsible for all costs associated with the construction, operation, and maintenance of the digital billboard and will be required to comply with WTAMU's branding guidelines and coordinate with the University for advertising space, public service, and emergency messaging. Proposals are due by 2:00 p.m. Central Time on January 31, 2024, and a pre-proposal conference will be held on January 4, 2024. Respondents must submit a HUB Participation Plan describing their methodology for including Historically Underutilized Businesses.

The RFP does not specify a set-aside for particular types of organizations, and no incumbent vendors or current contractors are identified. The opportunity is for a long-term ground lease on A&M System land, and the size of the digital billboard is not prescribed, allowing Respondents to propose their preferred size. While the digital billboard may require approval by the City of Canyon, TxDOT, and other applicable authorities, WTAMU notes that as a state agency, they are not bound by City regulations. No pricing terms, set-asides, funding sources, or other financial details are provided in the RFP documents.