SS 26 27 50 PUR 7776_Winn-Dixie Stores Inc.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Winn-Dixie Stores, Inc.

Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer Marketing Program

CONTACT

Name: Edward Rondeau Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahasseee, FL 32399 Telephone: (850) 617-7181 Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 50

Date posted: August 19, 2026 Last day for receipt of information: September 10, 2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141600 - Sales and business promotion activities 80171702 - Brand promotion and management services

Quantity or Term (as appropriate):

Date of execution through June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing and Development intends to purchase promotional advertising for the “Fresh From Florida” brand through its grocery retailer marketing partnership with Winn-Dixie Stores, Inc. This includes authorized use of the “Fresh From Florida” logo across in Winn Dixie’s weekly circular advertisements and on ad placements; providing in store signage and displays identifying Florida products; promoting Florida commodities digitally on Winn Dixie’s website and social media platforms; and featuring “Fresh From Florida” products through Winn Dixie’s online grocery delivery program. Pursuant to section 570, F.S., the Department is authorized to promote agricultural products including advertising via promotions, print, PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

television, and digital media. All promotional use of the “Fresh From Florida” logo must comply with department rules and be coordinated through authorized partners.

Intended Single Source:

Winn-Dixie Stores, Inc.

Estimated Dollar Amount:

Approximate Contract Amount: $75,000.00 Approximate Contract Amount Up to: $100,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

The Winn-Dixie Company, based in Jacksonville, Florida, owns and controls all of its retail locations, marketing channels, digital platforms, and online delivery operations. Because these advertising and promotional assets are proprietary to Winn Dixie, no outside vendor can access, manage, or place content within its weekly circulars, in store signage systems, website, social media accounts, or online grocery delivery program. They are the only known vendor able to:

1. Plan, print, and publish in print and online Winn-Dixie's weekly sale flyers featuring the "Fresh From Florida" logo next to Florida product on-ad.

2. Plan, print, and distribute in-store signage with the "Fresh From Florida" logo to all its individual store locations.

3. Plan and publish digital content on Winn-Dixie's website and social media platforms, featuring the "Fresh From Florida" logo.

4. Plan, coordinate, and execute promotions involving Winn-Dixie's online grocery delivery program, featuring the "Fresh From Florida" logo.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Lisa Summer, Development Representative, Division of Marketing and Development Whitney Lett, Development Representative Supervisor, Division of Marketing and Development Yolanda Roundtree, Chief, Bureau of Seafood and Agriculture Susan McKinley, Director, Division of Marketing and Development Stephanie Bergozza, Purchasing Director II, Division of Administration Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.