Website and Branding for EM Program "Safe Hubs"

The Utah Fire Authority (UFA) is seeking a professional services contractor to develop a comprehensive branding and digital identity for the Safe Hubs Program. The procurement involves creating a user-friendly website, developing a public outreach campaign, and designing a new organizational logo. Prospective offerors must demonstrate expertise in digital design, web development, and brand communication strategies. The Request for Proposal (RFP) requires a comprehensive approach that effectively communicates the Safe Hubs Program's mission and engages target audiences through visual and digital media. The contract opportunity was posted on August 25, 2025, with proposals due by September 25, 2025, providing potential vendors approximately 30 days to prepare and submit their comprehensive proposals. Evaluation criteria will likely include technical capability, design creativity, understanding of the program's objectives, project approach, team qualifications, and cost-effectiveness.

While specific set-aside designations are not explicitly mentioned in the available documentation, the procurement appears open to qualified design and marketing firms with demonstrated capabilities in government communications and digital branding. The contract's scope suggests a mid-range budget, potentially between $50,000 and $150,000, depending on the complexity of deliverables and extent of branding and website development required. Interested vendors should carefully review the full RFP document to understand precise qualification requirements, submission guidelines, and potential integration needs with existing UFA digital infrastructure. Proposers will need to demonstrate a nuanced understanding of emergency management communication strategies and the ability to create a cohesive, impactful brand identity for the Safe Hubs Program. Successful contractors should be prepared to collaborate closely with UFA stakeholders to ensure the final deliverables meet the program's strategic communication objectives.