PUR 7776_Walmart Connect (Walmart, Inc.).pdf

PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Walmart Connect (Walmart, Inc.)

Short description of the commodity or service desired: "Fresh from Florida" Grocery Retailer

Marketing Program

CONTACT

Name: Stephanie Bergozza

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahasseee, FL 32399

Telephone: (850) 617-7181

Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 72

Date posted: 9/17/2026 Last day for receipt of information: 10/8/2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141600 - Sales and business promotion activities

80171702 - Brand promotion and management services

Quantity or Term (as appropriate):

Date of execution - June 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing and Development intends to purchase promotional advertising for the

"Fresh From Florida" brand through its grocery retailer partnership with Walmart Connect

(Walmart, Inc.) including authorized use of the "Fresh From Florida" logo across Walmart's circular advertisements and ad placements; providing in-store signage and displays to identify

Florida products; and promoting Florida commodities digitally on Walmart's website or social media platforms. Pursuant to section 570, F.S., the Department is authorized to promote agricultural products including advertising via promotions, print, television, and digital media.

PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

All promotional use of the “Fresh From Florida” logo must comply with department rules and be coordinated through authorized partners.

Intended Single Source:

Walmart Connect (Walmart, Inc.)

Estimated Dollar Amount:

Approximate Contract Amount: $800,000.00

Approximate Contract Amount up to: $850,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Walmart Connect (Walmart Inc.) is the closed loop omnichannel media business of Walmart

Inc., using their network to connect partners with over 150 million U.S. customers every week, providing access to one of the largest and most diverse audiences anywhere. Walmart Connect is the only known source able to promote and advertise in Walmart, Inc. stores. Promotions include:

1. Coordinate in-store promotions with all individual Walmart store locations.

2. Plan, coordinate, and execute in-store demos in Walmart stores nationwide.

3. Plan and execute digital advertisements on deli and bakery department display screens.

4. Plan, coordinate, and execute category-specific and seasonal events through in-store events.

5. Plan and execute in-store audio ads in Walmart stores.

6. Plan and publish website and social media advertisements on the vendor's official websites and social media accounts

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Yolanda Roundtree, Chief, Bureau of Seafood & Agriculture Marketing

Susie McKinley, Director, Division of Marketing and Development

Stephanie Bergozza, Purchasing Director II, Division of Administration

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.