Video Production Services - #proudMIeducator

The Michigan Department of Education is issuing Request for Proposal No. 250000001005 for comprehensive video production services to support the #proudMIeducator annual campaign. The procurement seeks a qualified videographer contractor to film, edit, and deliver monthly full-length promotional videos approximately 3 minutes 30 seconds to 4 minutes 30 seconds in length, along with 30-second to 1-minute short-form promotional videos in an interactive documentary style featuring multiple interviews and b-roll footage. The estimated annual production volume includes 15 full-length videos and 40 promotional short videos, with services required from May 1, 2025 through April 30, 2027 (two years), with options for up to three additional two-year renewal periods at the State's discretion. All deliverables must comply with technical specifications requiring 1080p or higher resolution in native MJPEG format or accepted alternatives (MPEG-4, QuickTime, XDCam, or ProRes), include ADA-compliant closed captions, and demonstrate professional production quality with stable camera work and clear audio in the style and graphics of existing #proudMIeducator videos. The contractor's responsibilities encompass pre-production meetings, equipment preparation, on-site setup, location recording with crew, multiple rounds of editing with post-production revisions (up to two rounds with provisions for additional revisions), equipment rental for location shoots, and video extension segments in 30-second increments. Contractors must provide video samples demonstrating documentary style, educational content with clear messaging, and professional production quality, while maintaining commercial general liability insurance of $1,000,000 minimum and conducting criminal background checks on all personnel accessing school facilities in compliance with Michigan's Revised School Code. Contract monitoring will be conducted annually and evaluated against criteria including quality of deliverables, timeliness of delivery, cost control, staff knowledge and competency, and invoicing accuracy. The bidder question deadline is January 20, 2025 at 12:00 p.m. Eastern, proposals are due January 28, 2025 at 12:00 p.m. Eastern, and no bidders' meeting or site visit is specified. Liquidated damages of $2,500 plus $100 per day apply for late or improper completion.

The RFP documents do not specify any set-aside designations or restrictions limiting the types of organizations that may respond to this procurement. No incumbent vendors or current contractors are identified in the available materials. The pricing template establishes a fixed travel cost allocation of $10,000 annually based on State of Michigan travel rates for hotel, airfare, mileage, and meals, with no specific budget cap or target budget range identified beyond this travel limitation. Contractors must submit firm pricing for the entire contract length as an itemized breakdown per video, including all costs for equipment rental, pre-production, recording, editing, post-production revisions, and music licensing (which the contractor must obtain, as MDE will not provide it). All setup and breakdown time should be included within production day rates, and vendors may propose blended rates for pre-production, equipment preparation, loading, and on-site setup activities. Based on the pricing template structure indicating a $20,000 two-year contract value referenced in the summary materials, the estimated annual contract value appears to be approximately $10,000 per year, though contractors are instructed to submit their best proposed budget within the established constraints.