UW-Platteville Website Search Engine Optimization

Closed State & local contract opportunity Posted

Solicitation number
2026-SYSALL-01141-RFP
State
Wisconsin
Responses due

Opportunity facts

NIGP codes
UNSPSC codes
Show all 31
Point of contact

Opportunity details come from vendornet.wi.gov. Updated .

About this opportunity

Written by GovTribe AI ·

The University of Wisconsin-Platteville is soliciting proposals for a comprehensive Website Search Engine Optimization (SEO) solution to support its strategic marketing objectives and prepare for AI-driven search capabilities. The procurement seeks a single, integrated service that will replace the current agency arrangement and enhance optimization across content, technical, and strategic domains. Proposals must be submitted electronically through https://bids.sciquest.com/apps/Router/PublicEvent?CustomerOrg=UWisconsin by January 28, 2026. Potential vendors are advised to direct any questions to Lew Bettinger (lew.bettinger@uwss.wisconsin.edu) or Carly Martinco (carly.martinco@uwss.wisconsin.edu). The university is specifically looking for a data-driven SEO approach that can comprehensively improve website performance, visibility, and alignment with institutional marketing goals. The solicitation suggests that the selected vendor will need to demonstrate expertise in technical SEO, content optimization, and strategic search performance enhancement.

While no specific set-aside designations or vendor restrictions are explicitly mentioned in the procurement document, the complexity of the SEO requirements implies that respondents should have substantial experience in higher education digital marketing and advanced search optimization techniques. The contract appears to be targeting replacement of an existing agency arrangement, which suggests there is likely a current vendor providing similar services. No specific budget range or award value is disclosed in the available information. The procurement process indicates a preference for a vendor that can provide a holistic, integrated SEO solution capable of supporting the university's technological and marketing strategic objectives. Potential bidders should be prepared to demonstrate their capability to deliver a comprehensive approach that addresses content, technical, and strategic SEO functions while maintaining readiness for emerging AI-driven search technologies.

Opportunity text

The University of Wisconsin - Platteville is requestion proposals for the purchase of Website Search Engine Optimization (see below). Information for this solicitation can be found and responses MUST be entered online here or https://bids.sciquest.com/apps/Router/PublicEvent?CustomerOrg=UWisconsin.

Any questions must be directed to :

Lew Bettinger - lew.bettinger@uwss.wisconsin.edu or Carly Martinco - carly.martinco@uwss.wisconsin.edu

UW-Platteville is pursuing a data and technology-driven approach to website SEO (Search Engine Optimization) that supports the university's strategic marketing objectives and ensures readiness for AI-driven search. The institution seeks a single, integrated solution that replaces the current agency arrangement and enhances data-driven optimization across content, technical, and strategic functions.

On GovTribe

Work this opportunity

  • Track it in your pipeline
  • Similar opportunities
  • Ask GovTribe AI about this opportunity
Try for free Login