Social media strategy and implementation services

The Gila River Indian Community, operating through the Gila River Police Department (GRPD), is issuing a Request for Proposals (RFP) for comprehensive social media strategy and implementation services. The procurement seeks a qualified marketing agency to develop professional social media strategy, create high-quality content, and provide ongoing digital communication management across multiple platforms including Facebook, Instagram, X (formerly Twitter), LinkedIn, YouTube, and WhatsApp Business. The project is structured in three phases: Phase 1 involves strategic development with a 90-day completion target beginning August 1, 2026; Phase 2 encompasses quarterly content creation; and Phase 3 provides 12-month ongoing implementation and management services with options to renew for two additional years. Key deliverables include comprehensive strategic approach documentation, professional content production (minimum 3-5 videos and 10+ static posts monthly), and digital communication management across all specified platforms. Qualified bidders must submit resumes of key personnel, demonstrate firm experience with three to five similar projects, provide current workload assessments, articulate their strategic and creative approach, and include detailed fee proposals. Proposals will be evaluated on a 105-point scale assessing firm experience with similar services (30 points), ability to meet project schedule and current workload strategy (20 points), strategic and creative approach (20 points), cost competitiveness (20 points), with cover letter as a pass/fail requirement and Native American preference points (15, 10, or 5 points) available. The submission deadline is June 16, 2026, at 11:00 AM via the Bonfire e-procurement portal, with written questions due by May 27, 2026, and responses provided by June 1, 2026. The selection committee will review proposals on June 22, 2026, with an anticipated selection date of July 2, 2026. Performance requirements include achieving 10-15% engagement growth within six months and a 25% increase in monthly reach.

The Gila River Indian Community provides a Native American preference in the evaluation criteria, with preference points available to qualifying entities (15, 10, or 5 points depending on level of Native American ownership or involvement). The selected firm must maintain comprehensive insurance coverage including Commercial General Liability Insurance with limits of $1,000,000 per occurrence and $2,000,000 general aggregate, Technology Professional Liability Insurance of at least $1,000,000 per claim, Excess Liability of $2,000,000 per occurrence, and Automobile Liability with $1,000,000 combined single limits. The selected contractor must pass a background check, sign a Non-Disclosure Agreement, and comply with all Gila River Indian Community laws and ordinances. All work products generated become the exclusive property of the Community. The Gila River Indian Community is exempt from sales and construction services taxes, so bidders should not include taxes in their pricing proposals. The Community will pay invoices within 30 calendar days of approval and completion of work, with all invoices submitted to Accounts Payable in Sacaton, Arizona. No specific budget range or award value is disclosed in the procurement documents.