SLCoLIB124229 Consolidated Notices & Mass Marketing Email System

Salt Lake County Library Services is seeking proposals for a Consolidated Notices & Mass Marketing Email System through RFP #LIB124229, with responses due by October 23, 2025. The county requires a comprehensive communication system that integrates with their current Innovative Polaris Integrated Library System (ILS) to send various notice types including email, SMS texts, and phone notifications. The system must be capable of handling the library's current volume of approximately 375,000 monthly notices, with robust capabilities for creating personalized, graphical marketing emails and providing advanced analytics and segmentation. Evaluation criteria will be weighted 75% on the program proposal and 25% on pricing, with potential additional preferences for veterans, company hiring practices, and employee healthcare benefits. The proposed contract term is six years, with options to renew for three additional one-year terms, and implementation is projected for the end of 2025. Proposers must demonstrate compliance with data privacy regulations, provide secure data handling, and offer comprehensive technical support.

While no specific set-aside designations are explicitly mentioned, the RFP suggests potential preferences for veteran-owned businesses and companies with strong hiring and employee benefit practices. The existing technology infrastructure revolves around the Innovative Polaris Integrated Library System, which the new notification and marketing email system must seamlessly integrate with. The current system processes significant communication volumes, including 31,000 monthly text notices and 15,000 phone notifications, indicating the need for a robust and scalable solution. Proposers are required to submit detailed documentation, including references, proposed implementation timelines, and proof of technical capabilities. While specific budget ranges are not disclosed, the pricing structure will be determined based on the proposer's fee schedule, encompassing implementation, customization, software licensing, and ongoing maintenance and support. The county seeks a vendor that can provide a comprehensive, technologically advanced communication platform that enhances patron engagement and library service delivery.