ESBD_544369_1785423784474_Event Summary.pdf
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- Solicitation number
- RFP-730-UofH-3139
- Issued by
- Texas
About this file
This is an Event Summary document for a Request for Proposal issued by the University of Houston for digital marketing services supporting the C.T. Bauer College of Business graduate programs. The University is soliciting proposals from qualified firms to develop and execute a comprehensive digital marketing strategy and campaign focused on attracting and converting prospective graduate students. The scope of work encompasses paid digital advertising campaigns across Meta, Google, LinkedIn, and other platforms; retargeting strategies; audience segmentation and targeting; landing page optimization; conversion rate optimization; search engine optimization; large language model optimization; generative engine optimization; A/B testing; and campaign performance analytics. The RFP (RFP-730-UofH-3139) was released on July 30, 2026, at 10:30 AM CDT, with a proposal submission deadline of August 20, 2026, at 5:00 PM CDT. Questions and answers will close on August 6, 2026, at 5:00 PM CDT. The sealed bid will remain sealed until the submission deadline, and responses may be submitted by proxy.
No estimated contract value, payment terms, or specific award date is provided in this event summary. The procurement is being conducted as a sealed bid with confidential pricing and is visible to the public. No alternate items, cost analysis, auto-scoring, or panel questionnaires are specified for this RFP. The selected vendor will support the Bauer College's objectives to increase high-quality lead volume, engagement, and conversion throughout the graduate admissions funnel while maintaining brand alignment and meeting enrollment goals. No incumbent information, set-asides, funding sources, or contract term details are included in this document.
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Event Summary - Bauer Graduate Programs Digital Marketing FY26 Type Request for Proposal
(G&S) Number RFP-730-UofH-3139
Organization UH Currency US Dollar Event Status Approved Work Group UofH Exported on 7/30/2026 Exported by Selene Cisneros Estimated Value - Payment Terms -
Bid and Evaluation Respond by Proxy Disallow Use Panel Questionnaire No Sealed Bid Yes Auto Score No Cost Analysis No Alternate Items No Confidential Pricing Yes
Visibility and Communication Visible to Public Yes Enter a short description for this public event None Added
Commodity Codes None Added
Event Dates Time Zone CDT/CST - Central Standard Time (US/Central) Released - Open 7/30/2026, 10:30 AM CDT Close 8/20/2026, 5:00 PM CDT Sealed Until 8/20/2026, 5:00 PM Show Sealed Bid Open Date to Supplier Q&A Close 8/6/2026, 5:00 PM CDT
The University invites proposals from qualified firms to provide a comprehensive digital marketing strategy and campaign execution for the graduate business programs offered by the C.T. Bauer College of Business. The scope of work will focus on digital advertising and lead generation initiatives designed to attract and convert qualified prospective students. Services should include paid digital campaigns across Meta, Google, LinkedIn, and other sites that strategically align with Bauer’s goals; retargeting strategies; audience segmentation and targeting; landing page strategy and optimization; conversion rate optimization; search engine optimization (SEO); large language model optimization (LLMO); generative engine optimization (GEO); A/B testing and continuous campaign optimization; and campaign performance reporting and analytics. The selected vendor will support efforts to increase high-quality lead volume, engagement, and conversion throughout the graduate admissions funnel while maintaining alignment with the Bauer College brand and enrollment goals.
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